CRN 2017 Women of the Channel Details

Donna Peek

Director, Global Partner Program, SAS

Location: Cary, NC


Number of years in current position: 3

Number of years involved with indirect sales: 20

Twitter Handle: @peekalliance

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Has a blog

Biography and Background:
Donna Peek is an experienced alliances and channels leader who is passionate about partnership formation, management and strategy. She has over 27 years of experience in partnerships and market development in the high tech industry. Donna began her career at IBM, serving there for 12 years in a variety of sales and marketing management roles including Software Business Unit Executive for the Mid-Atlantic States and Channel Marketing Manager - Europe for the Networking Software Division. She was recruited to Seer Technologies where she served as VP of Channel Development. Following her stint at Seer, Donna served as VP of Business Development for a VC-funded internet startup. Currently, Donna is the Director, Global Partner Program Office for SAS, with responsibility for Partner Enablement, the SAS Partner Program and Partner Operations. She joined SAS in 2002 in the Global Alliances & Channels division. Donna holds a Bachelor of Science degree in Industrial Engineering from Lehigh University, is the Vice Chair of ASAP (Association of Strategic Alliance Professionals) and is a founding board member of the RTP/Carolinas chapter of ASAP. She holds advanced certification from ASAP (CSAP - Certified Strategic Alliance Professional). Donna is a frequent guest speaker on alliances & channels topics.

How have you personally helped advance your company's channel business over the past year?
I've led the development, launch and execution of a new Global Partner Program designed to increase our Partners' ROI in their SAS investment and drive an increased focus on our Channel business. To that end, to help Partners build competitive differentiation and reduce their costs, my team has rolled out Partner Awards, Specialization and Competency badges, new training and certification programs, additional marketing resources, and dramatically increased the enablement assets we're making available to partners. Results? Close to 70% increase in the # of partner personnel earning credentials, and 90%+ of partners surveyed are happy with the new training options and increasing their investment in SAS.

What are your goals for your company's channel business over the next year?
Driving the ROI of our Partners' investment in SAS continues to be my #1 goal. In 2017 we have established a Partner Advisory Board to help partners shape our product direction and guide our partnering strategy. We're planning more virtual training options to reduce their investment costs, improved onboarding process and guidance, and more "insider access" to product roadmaps and best practices to help drive their success.

What honors, awards or commendations have you won over the past year?
Vice Chair, Association of Strategic Alliance Professionals. Selected by the President of ASAP for this role for my thought leadership and contributions to the association. ____________________________________ Let's not forget: Most improved dancer, North Carolina Chicago Steppers People's Choice Awards

Outside of your family, please name a woman you admire and why:
Michelle Obama is the epitome of grace, style and class. I admire her wit and intellect. She's an inspiring public speaker and a wonderful role model. In addition to her professional accomplishments, she's also a loving wife and mother who has raised two equally classy daughters. I love her strength in the face of adversity, and her ability to "go high" when some were "going low". She has a passion for encouraging young people, particularly girls. She knows how to let her hair down and have fun. She has been the most influential and consequential First Lady of my lifetime.

What advice would you give to young women who want to begin careers in technology?
Find a company who values talent and diversity. Be very good at what you do. Best way to get there is to be a sponge for knowledge - being a perpetual learner will go a long way towards building the skills that will make you invaluable to your organization. Find a mentor and invest in the relationship. Network network network. Build a network of colleagues in your company and across the industry that you can tap for advice and best practices. Lastly know your worth! Do your research and don't be afraid to ask for what you want.

If you could be any movie character for one day in real life, who would you be and why?
Maria from the Sound of Music. The Sound of Music is my favorite movie of all time. A trip to Salzberg Austria is on my bucket list so I can twirl around in those hills singing "The hills are alive, with the Sound of Music" at the top of my lungs. Sometimes you just gotta sing.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Capetown South Africa. Nelson Mandela is one of my heroes. He was imprisoned in 1962, the year of my birth. I'd love to visit the country of his birth.

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