Biography and Background:
I have been involved in the technology channel for more than 20 years, moving up the ladder with several companies to my current position as Datalink senior marketing director. My responsibilities range from strategic business development to branding and awareness, messaging, investor relations, product and services launch, customer analytics, communications, marketing systems and operations, social media strategy and search engine marketing. My focus is on strategy and execution of initiatives that drive top- and bottom-line company growth, including lead generation, partner marketing and relationship development, and client loyalty
How have you personally helped advance your company's channel business over the past year?
In 2016, Datalink's marketing efforts delivered the biggest return in the company's history, including a 300% year-over-year increase in marketing-led revenue, a near-doubling of average deal size from marketing leads, and a near-quadrupling of spend from customers with marketing touches compared to those without. I helped drive those achievements by playing a pivotal role in shifting the company's go-to-market message as well its sales efforts to focus on data center transformation and the role of IT in supporting business strategy. Elements of the campaign ranged from integrating that message into all marketing events, webcasts, digital engagements, whitepapers and other customer touchpoints to creating internal programs that reward account executives for having business- rather than technology-focused sales conversations. I also helped reshape the marketing organization to have fewer and more impactful events, improve target audience identification for greater effectiveness, and maximize alignment with sales efforts.
What are your goals for your company's channel business over the next year?
The goal for 2017 is to build on the success of our 2016 go-to-market data center transformation message, continuing to help clients leverage technology to grow their business. That message proved to resonate with clients and drive major new engagements with both new and legacy customers. At the same time, we will be working to sync our efforts with those of Insight Enterprises, which acquired Datalink in January 2017.
What honors, awards or commendations have you won over the past year?
I was selected as an executive mentor at the North Carolina State University's Poole College of Management, where I work with students to prepare them for the world of business.
Outside of your family, please name a woman you admire and why:
The list ranges from Maya Angelou, Amelia Earhart, Helen Keller, Erma Bombeck, Barbara Walters and Nina Simone to my friend Robin, a two-time cancer patient who continues to inspire others with her faith, outlook and positive attitude. Each of these women is or was unapologetically herself, willing to challenge the status quo for what she believes in, and a true role model for others to emulate.
What advice would you give to young women who want to begin careers in technology?
Have a perspective, a voice, and the confidence to speak up and share your ideas and opinions. Understand your business - not just your area of expertise but also what the company does, why, what the challenges are and where the leaders want to go. Understand how what you do contributes to, impacts and supports top-line business objectives. Don't accept that 'it's always been done this way" - learn from past but always look to future and evolve. Find both male and female mentors, and be a mentor yourself. And always continue to look for challenges.
If you could be any movie character for one day in real life, who would you be and why?
Dottie Hinson, the heroine played by Geena Davis in "A League of Their Own." She is funny, strong, outspoken, passionate and a talented athlete, but humble, caring and more committed to family than to earning adulation as a star baseball player. She has all the right moves - both literally and figuratively.
If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Jerusalem, for the history, perspective and to just "be" and absorb the sights, sounds, experiences in a city foundational to my faith.
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