CRN 2017 Women of the Channel Details

Lindsey Westbrook

Senior Channel Program Manager, Barracuda Networks

Location: Campbell, CA


Number of years in current position: 5

Number of years involved with indirect sales: 8

Fun Facts:

Enjoys public speaking
Is a mentor
Loves Spotify
Has a personal mantra
Has completed a marathon

Biography and Background:
After completing her degree in communications from the University of California, Santa Barbara, Lindsey perused an advanced degree in visual communications from the Fashion Institute of Design and Merchandising. Lindsey's first foray into technology was as a junior account manager at Barracuda, where she spent many days on the road training and educating sales reps across the U.S. - a time that proved to be a valuable learning experience for both Lindsey and Barracuda channel partners. Over the next few years, her past event experience, organization, and creativity contributed to the successful rise of Lindsey's business accounts, and paved the way to develop the beginning stages of the successful team that she manages today.

How have you personally helped advance your company's channel business over the past year?
Over the past year, my role has expanded from covering just the national accounts, to now include program management for the traditional North American channel. This has provided a great opportunity to hear from more partners on a regular basis and gather valuable feedback to leverage when we collaborate on dedicated channel events or marketing programs to ultimately help drive more leads and grow partner revenue with Barracuda. One thing that stood out after my coverage expanded, was that because of our diverse product portfolio, it was nearly impossible for partners to digest the constant communication being thrown their way about all of our solutions. We have made great strides by streamlining the communication path to the channel, reducing the noise, and providing a strategic focus aligned with the corporate sales objectives. Some recent accomplishments include: establishing a quarterly cadence webinar series which helped increase partner attendance by more than 20 percent, eliminating communication to the channel outside of sales focus points, and simplifying our partner newsletter into a more consumable form while increasing the readership by more than 13 percent.

What are your goals for your company's channel business over the next year?
One of the goals that will continue to be a focus in 2017, is that we continue to grow and develop Barracuda's partner base, specifically in the public cloud and MSP segment. Over the past year we've increased the level of support for partners in these areas in terms of the solutions we offer for each, and the resources we provide in these areas through our revamped partner program.

What honors, awards or commendations have you won over the past year?
Whenever Barracuda is honored with an award, especially in the channel - it means our efforts are paying off. We've been honored a number of times over the past year by some great publications including CRN, SC Magazine, ChannelPro-SMB, and Tech & Learning. Additionally, we recently won the 2016 Microsoft Azure Certified ISV Solution Partner of the Year award. All of these awards are a team effort, and I am really proud to be a part of the team here at Barracuda.

Outside of your family, please name a woman you admire and why:
I admire any single woman who must be a mom and a dad. I recently went through a divorce and frequently find myself questioning my sanity. Balancing work and two children, while trying to grow my career - is challenging on a good day. Some days I slip on my leopard pumps like a modern-day Cinderella and feel like I can conquer the world, often though, I am lucky to make it out of the house without pancake smeared on my shirt or fruit loops in my shoes. Any single mom who does it every day has my R-E-S-P-E-C-T.

What advice would you give to young women who want to begin careers in technology?
Entering a male-dominated industry is challenging, so I made it a mission to control the perception of my peers, customers, and partners by focusing on myself and always looking for new ways to learn. I would advise that you have a thirst for knowledge and ask questions, and learn all you can from different people about all different aspects of the business. Dive right in, and volunteer every chance you get because as women, we have the ability to multitask like no other. Wear many different hats, and wear them well - with style. And do it all with confidence.

If you could be any movie character for one day in real life, who would you be and why?
I would be Elizabeth Swann from Pirates of the Caribbean. She's gorgeous and feminine, yet strong-willed, and can hold her own amongst the male pirates, monsters, or princes. And who wouldn't love to spend their days sailing with swashbuckling pirates between tropical isles?

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I was bitten by the travel bug early in life and am fortunate enough to have travelled quite extensively. However, I did it on a backpacker's budget so to return to any of the previous destinations with an unlimited budget would be a dream. A week in Rome, or sailing the Greek Isles may be on the top of my list, but the one place that I've never been able to rationalize financially is Tahiti. Staying in a hut overlooking the water, and watching the world swim underneath me would be it.

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