CRN 2017 Women of the Channel Details

Amy Luby

Head of Sales - Americas, Sinefa

Location: Omaha, NE


Number of years in current position: 1

Number of years involved with indirect sales: 20

Twitter Handle: @amycluby

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Can ride a motorcycle
Has written a book
Had a lemonade stand
Has a blog

Biography and Background:
Amy Luby is a Channel veteran who's spent the last 20 years working, living and growing in the Channel. She is a builder and has found her greatest successes in building new companies and communities. In the mid-90s Amy started her first IT company which was a Managed Services Provider (MSP) pioneering the now proven standard Hybrid-IT model. She started the company from her home and grew the company to be a successful regional player. In the mid-2000's Amy pivoted to start one of the first Master MSP's in the Channel serving her fellow MSPs and helped them build their businesses along the way. In three years they acquired 1500 MSP partners in the US, Canada, UK, NZ and AU which positioned her company for a successful acquisition. At the same time, she built an on-line Community of over 3000 MSPs worldwide who still collaborate sharing best practices daily. For the last few years, Amy has consulted with and/or worked for several start-up organizations helping them to build their Channels in the US. Of them, two were successfully acquired per their core strategy. Amy is now on to the next start-up, Sinefa to help grow their presence in the Americas.

How have you personally helped advance your company's channel business over the past year?
Since starting to work with Sinefa six months ago, Amy has helped several strategic companies incorporate Sinefa in to their core tool set. The market was proven here in the US and executive support was won for a full company focus and budget set for aggressive growth. Our strategy is a distribution and large MSP player strategy and we are well on the way to signing several large partners who will transform the company from unknown start-up to lead bandwidth visibility and control player in the Americas. We are in 23 countries to date, and the Americas is our focus in 2017. Amy is helping to streamline and organize the Sinefa Channel play, build the team, and focus our messaging and Channel program for success in the Americas.

What are your goals for your company's channel business over the next year?
Goals for 2017 are to quadruple the company size and revenues which will happen with the success in the Americas.

What honors, awards or commendations have you won over the past year?
Amy is the humble recipient of numerous Channel awards including: CRN Channel Chief and Women of the Channel awards, MSP Mentor Top 250 Influencers, MSP Mentor Top 100 Global MSPs, SMB Nation's SMB 150, and COMPTIA's Industry Leadership Award.

Outside of your family, please name a woman you admire and why:
I admire my mother most of all, of the women I've known. She carried on the tradition of strong women in our family where she's overcome incredible adversity with grace, wisdom, and poise. If I had to reduce my admiration down to a few words, I would point out her loyalty and wise mind. Maintaining wisdom when facing trauma or chaos is how I try to mirror her every day. Couple this with an incredible resilience, and she's taught me well how to move past hard ship without becoming hard hearted.

What advice would you give to young women who want to begin careers in technology?
Find a mentor, find a friend. Both will help you go a long way in whatever career you choose. Technology is a wonderful place to be; it's exciting and it's challenging. Most important, if Tech is your passion, then embrace it fully and enjoy the good parts. Work hard to change the bad parts. And, be a mentor, be a friend to someone else.

If you could be any movie character for one day in real life, who would you be and why?
As strange as it may seem, I relate so very much to Scarlet O'Hara in Gone with the Wind. She's so naive in the beginning, yet embraces life to the fullest. She's got spirit and she's got fight and she never gives up. She's complex and real, and life isn't always perfect or pretty.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Ireland because it's where my heart is.

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