CRN 2017 Women of the Channel Details

One of our "Up and Comers"

Becca Stucky

Senior Director of Demand Generation & Programs, Thycotic

Location: Washington, DC


Number of years in current position: 3

Number of years involved with indirect sales: 4

Twitter Handle: @Thycotic

Fun Facts:

Enjoys public speaking
Loves Spotify
Has a personal mantra
Had a lemonade stand

Biography and Background:
Becca Stucky specializes in data-driven demand generation, process and systems improvement, and generating high-volume, high-converting leads from all over the world. At Thycotic, she leads a world-class team of marketing professionals to engage prospects through digital demand generation and in-person events. Creating value through free tools and engaging and educational materials, Becca oversees direct marketing and coordinates with the worldwide channel to create a powerful wave of engagement worldwide.

How have you personally helped advance your company's channel business over the past year?
When I first came to Thycotic, it was as part of the partner team. Back then, we were a small but rapidly growing company, and I learned quickly how a channel program could multiply sales. Today, the channel gives us exponential growth opportunity. My marketing team can only create so many assets, free tools, and reports to download. At some point, all our work has a limit, but if we can take those tools and make them available through the channel, we create a massive ripple effect, exponentially increasing our reach. Over the last year, I've focused on how we use our time and our dollars more efficiently - how can we scale the work we are doing to reach more people? That meant finding ways for the channel to participate in our digital marketing campaigns. To do that, we needed to plan what the campaigns were, but also, how we would measure them and know they were successful, and how we would give partners an excellent experience, so they could keep track of their leads and know they were assigned to the correct partner.

What are your goals for your company's channel business over the next year?
This year, we're going to build on the planning and infrastructure we've put in place for the channel - by engaging the channel as true marketing partners, so they can gain the benefit of all the great assets we've created, whether it's our Privileged Account Management(PAM) for Dummies book, a whitepaper about how to meet HIPAA compliance, or a free tool that assesses your level of cybersecurity risk. They can use our tools to explain the challenge of PAM, help their customers understand why they have a problem, and then work hand in hand with us to implement the solution.

What honors, awards or commendations have you won over the past year?
I haven't won any official awards in the last year, but I did receive a personal honor recently, when my 7 year old nephew decided to text me first from his new cell phone, and I was able to describe the difference between "no" and "know" to him over text. Certainly a proud feat!

Outside of your family, please name a woman you admire and why:
Judy Moore was my first real boss, and will always be someone I aspire to. I was hired through a student work program in college in the financial aid department, and as the director, she could have left me to copies and filing - which I did plenty of - but she also taught me everything she could, wanting me to be as good as she was, and cheering me all along the way. I have used her example of hard work, dedication, and excellence as a guidepost throughout my career.

What advice would you give to young women who want to begin careers in technology?
Study math. Be honest with yourself and what the data tells you. Being able to see a trend, negative or positive, and pivot to improve is a strength. Tech companies move fast, and that means you will always be challenged by others and also by yourself to keep setting the bar higher. To do that and succeed, you need to set goals, measure them, decide if it's working, and then adapt.

If you could be any movie character for one day in real life, who would you be and why?
This is very tough. I would either want to be Elizabeth Gilbert from Eat Pray Love when she was at the ashram, because I've always wanted to go on a self-reflecting adventure. Or, I would be Katherine Goble from Hidden Figures - assuming I'd get her brain for the day too - because I think it would be amazing to be part of NASA and create the math that launched a rocket into space.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Dubai. I'm not sure I would ever spend my own money on such an opulent adventure, but the way they've built not just a city but whole ecosystems out of a desert fascinates me. I'd want to see the hotel made of ice, the buildings inside huge aquariums, and the miniature cities inside giant skyscrapers.

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