CRN 2017 Women of the Channel Details

One of our "Up and Comers"

Corina Lam

Chief of Staff, SAP

Location: Philadelphia, PA


Number of years in current position: 3

Number of years involved with indirect sales: 3

Twitter Handle: @CorinaLam

Fun Facts:

Is fluent in another language
Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra

Biography and Background:
Corina Lam is the Chief of Staff for Global Channels and General Business at SAP. With her strategic focus, creative insight, and careful execution, she works with the President to create the vision and strategy for more than 18,000 SAP global partners and draws upon the different cultures of each company for mutual profitability. She is also currently a board member at Drexel University. Prior to this role, she managed board-sponsored initiatives and executive activities for the CEO of SAP, Bill McDermott. Previously, Corina was a Senior Solutions Consultant providing presales support for cloud and enterprise applications in Human Capital Management. She resides in Philadelphia and is based at SAP's North America headquarters Newtown Square, Pennsylvania.

How have you personally helped advance your company's channel business over the past year?
As the Chief of Staff for the channel business, Corina works with the team to drive existing and new programs. As someone who oversees all operations on behalf of the President, Corina manages and governs projects with streamlined teamwork to accelerate progress and create efficiency without any overlaps or resolving gaps. Some of the projects and programs include Cloud Choice / new business models, regional execution and consistency on the globalized programs, Partner Academy, and the talent program driving innovation throughout the partner organization. In parallel, a great amount of effort has been placed in the marketing and communication of driving these successes socially.

What are your goals for your company's channel business over the next year?
In the next year, Corina's goal is to bring in new types of partners, business models, and accelerate them to the cloud. With the rapid change in business and technological advancement, the pace of business has increased dramatically. Corina will bring awareness and help guide partners to the most strategic and best direction for them to maximize their investments.

What honors, awards or commendations have you won over the past year?
Corina's most recent honor was becoming one of Drexel University's alumni board member. As the youngest board member and a young professional where technology is a dominant of her life both professionally and personally, this was an honor as one of her long-term goals is to give back to her university and determine how the education industry can evolve. It is astonishing with the realization of soaring university costs outpacing the average inflation rate. There must be a new methodology and business model to equalize this in the future by using technology for future generations.

Outside of your family, please name a woman you admire and why:
The woman I most admire is my mother. She made many sacrifices to take care of her family and always put her family first even through tough times. When I little, I lived a happy and endearing childhood. As I am now older, I realized that she held a lot of responsibilities and troubles to herself as not to worry me or others. Even as my father was let go from work due to cost cuts, especially during the recession, my mother always made sure there was a meal on the table and occasions like my birthday were celebrated.

What advice would you give to young women who want to begin careers in technology?
One of the biggest advice I give young women who are starting their careers is to be who they are. Especially in a male-dominant industry, I see women trying to masculinize their personality or interest to fit in. For example, some women try to talk in a deeper voice when trying to gain authority or take golfing lessons to improve their swings for business meetings with no interest. Although this may work at times, it may eventually become tiresome and hard to maintain. I am a firm believer that people who show their authenticity will carry you along much further.

If you could be any movie character for one day in real life, who would you be and why?
As a fan of Marvel and a nerd at heart, I would be Mystique from X-Men. She is a shapeshifter and can turn herself into anyone that she wants. Although it would be fun to turn myself into different Marvel characters, I would like to take the day to turn myself into the President of the United States. Despite the nation's different points of views on this topic, it would be incredible to see the day in the life of the President, what they do, how they operate and including all the secrets!

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Do Mars count? If expenses are not an issue, I will travel to Mars. As shared earlier, with the rapid pace of technological advancement and the progress that Elon Musk is making with SpaceX, I would not be surprised if this becomes a reality. There are numerous ideas or innovations that we have today, where in the past people laughed at or thought would never happen, such as traveling to the moon, a market for computers, or the need for overnight delivery service. It would be premature to judge that people cannot live on Mars before knowing all the facts.

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