CRN 2017 Women of the Channel Details

One of our "Up and Comers"

Jaime Cooley

WW Vice President, Channel Programs, Cafe'X Communications

Location: Washington, IL


Number of years in current position: 1

Number of years involved with indirect sales: 12

Twitter Handle: @jaimecooley98

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Can ride a motorcycle
Always wanted to be an Olympian

Biography and Background:
Jaime Cooley serves as Worldwide Vice President for Channel Programs at CafeX. She is responsible for overseeing business programs and management of the CafeX channel partners and value-added resellers. She is focused on driving growth through best-in-class engagement of channel partners, recognizing that enablement and communication are keys for success. Before joining CafeX, Jaime was Senior Director of US Sales Operations at Avaya, responsible for overall business management, programs and enablement for the US Theater. Prior to this, she served in many operational and leadership roles across Avaya, which all included the development and deployment of GTM coverage models which were highly dependent on successful channel engagement and programs.

How have you personally helped advance your company's channel business over the past year?
• Advocated and leveraged best-in class programs and campaigns to deliver exceptional business value to our community of OEM and VAR partners - Maximized the growth trajectory for CafeX by further evolving and transforming a channel centric delivery mode

What are your goals for your company's channel business over the next year?
• Deliver and support the CafeX business plan with double digit growth > securing 140+ new customer logos for CafeX, including: > capitalizing on our tornado sales play with Supervisor Assist - Support and promote a world class channel team that is unmatched in the market - Grow the CafeX brand as a world class partner

What honors, awards or commendations have you won over the past year?
Not applicable this year

Outside of your family, please name a woman you admire and why:
Mother Theresa is one of the women I admire most. She is possibly one of the most selfless individuals to have walked the planet in our lifetimes. Over the course of her life, she stayed true to her mission and never wavered from it. Her life's work created over 500 missions in 100 countries helping all matter of people. Mother Theresa sought to help anyone that needed it without care for personal gain.

What advice would you give to young women who want to begin careers in technology?
Don't be intimidated. It is easy to be overwhelmed in today's work environment, but we are all just people at the end of the day. Ask questions if you don't understand the problem at hand. Be accountable for what you do understand and can share with others. Stand behind the work you have done. Don't shrink under pressure.

If you could be any movie character for one day in real life, who would you be and why?
Marion Ravenwood from Raiders of the Lost Ark. Marion is tough as nails and knows how to handle herself under pressure. She's passionate, fearless and has a great sense of adventure. Marion navigates any environment by learning how to leverage the people around her. Besides, who doesn't love a girl that can go toe to toe with Indiana Jones?

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Having studied the Japanese language and East Asian culture in college, I would select Kyoto, Japan. As the former imperial capital, Kyoto holds a great deal of the history for the Japanese culture. From the temples and shrines to the gardens and palaces, I believe there would be an amazingly tranquil beauty to this city.

Unedited Content Provided By Participants