CRN 2017 Women of the Channel Details

Margaret-Ann Bolton

Senior Director, Global Partner Marketing, Red Hat, Inc.

Location: Boston, MA


Number of years in current position: 6

Number of years involved with indirect sales: 17

Twitter Handle: @ma_bolton

Fun Facts:

Is fluent in another language
Enjoys public speaking
Has an advanced degree
Has an MBA
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Has completed a marathon
Can ride a motorcycle
Had a lemonade stand
Always wanted to be an Olympian

Biography and Background:
Margaret-Ann Bolton serves as senior director, Global Partner Marketing at Red Hat and is responsible for marketing programs to grow Red Hat's open source business through an ecosystem of partners. She has over 25 years experience in the IT industry encompassing strategic planning, direct and indirect sales, alliance development, worldwide partner and channel marketing and go-to-market execution. Ms. Bolton joined Red Hat in 2011 and during her time at Red Hat, she has unified global partner marketing into a high-performing organization delivering marketing and sales programs for Red Hat's expanding partner ecosystem. Her areas of expertise are open source business models, solutions design and marketing, co-branded demand generation programs and delivering scalable partner programs and tools. Prior to Red Hat Ms. Bolton held executive positions across multiple disciplines including direct and indirect sales, engineering, services, product management, and product marketing with global technology companies including EMC, HP, and Sun Microsystems. Ms. Bolton earned her undergraduate degree from Union College in Schenectady, New York and her masters degree in business administration from the University of New Hampshire. She is married with two children and an avid runner and outsdoorsman.

How have you personally helped advance your company's channel business over the past year?
This past year we've been focused on two specific areas. First, was bringing more capabilities to the ISV community, which is looking more like resellers with the SaaS model. We've made a real effort to get them the tools necessary to easily experiment with and adopt our technologies. We've focused on a program that takes them end-to-end from technology discovery all the way through to co-marketing and co-selling with us in any go-to-market model they want to employ. Whether they want to go-to-market in a cloud model, through one of the reseller or distribution channels, or if they want to embed our technology and resell it, we have a route to market for them. Second, we have some targeted reseller programs that we are bringing to market for our emerging technologies. We have focused specific technologies and capabilities on a core set of resellers that will have exclusivity to those programs. This has allowed us to become more channel friendly based on capabilities that we're delivering in the market that we think are most important to any of their customers and bringing the programs to those technologies that help our partners be successful.

What are your goals for your company's channel business over the next year?
Our partners are our engine of growth and we want to continue to provide them with the tools, capabilities, training, co-marketing assets, etc. that will help them continue to grow their business with Red Hat. To that end we are launching a new mobile app called Partner Match that allows partners to collaborate with Red Hat and other partners inside or outside of their geography that have the capabilities they may need to complete a solution for an end user customer opportunity. Partners can also register deals from inside the application.

What honors, awards or commendations have you won over the past year?
I've been honored by CRN twice in the past year - both as a Woman of the Channel and a Channel Chief. I believe those honors were based off of the contributions I have made to Red Hat's channel program and the role I have played in ensuring its continued growth and success.

Outside of your family, please name a woman you admire and why:
Mother Teresa of Calcutta is an inspiration to me. In today's world, her work is incredibly relevant, and reminds me that an individual can make a difference. She was a voice for the poor and a proponent of helping those less fortunate including the most destitute, spreading kindness in small ways. Her life's work is a lesson that an individual taking small actions with persistent belief in the cause can impact the course of a life and maybe the world. "In this life we cannot do great things. We can only do small things with great love." Mother Teresa

What advice would you give to young women who want to begin careers in technology?
Math is foundational to so many careers so I would encourage young women to take as many math, and science, classes as they are afforded as early as possible. Success in math is not genetic so don't be afraid of failing, just be prepared to put in the hard work.

If you could be any movie character for one day in real life, who would you be and why?
Wonder Woman, because she has superhuman strength, speed, durability, and longevity - something we can use every day! Also, I love her outfit.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would love to go to Kathmandu, the capital of Nepal. It's so remote and has an amazing culture that I'm not likely to get to experience on my own, unfortunately.

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