CRN 2017 Women of the Channel Details

One of our "Power 100 Vendors"

Sheri Hedlund

Vice President, US Channel Sales, Dell EMC

Location: Austin, TX


Number of years in current position: 3

Number of years involved with indirect sales: 13

Twitter Handle: @HedlundSheri

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Can ride a motorcycle
Had a lemonade stand

Biography and Background:
Sheri Hedlund joined Dell three years ago and holds the position of Vice President, US Channel Sales where she leads Dell EMC's Indirect Sales Execution in the US. Prior to joining Dell, Sheri served as Vice President, Product Marketing at Tech Data Corporation where she led the sales, marketing, reseller enablement, technical services and supply chain operations supporting the pan-HP solutions portfolio. Previously, Sheri spent 12 years of progressive leadership positions with Compaq/Hewlett Packard, as Director US PSG Channel Business Management, leading HP's $4B+ US commercial channel sales region. She also served in other leadership positions, including Worldwide Product Marketing leading the development of award winning wireless devices, as well as Commercial Programs manager, focused on business development, direct and indirect sales programs and the portfolio strategy for the Americas Region. Prior to joining Compaq, Sheri was Director of Product Development for Cynet, Inc. leading the integration of wireless technologies into small standardized form factors. Sheri earned a Bachelor of Arts degree from Texas Lutheran University and currently resides in Austin, Texas.

How have you personally helped advance your company's channel business over the past year?
Over the last year, I've been incredibly focused on over-delivering our financial and growth commitments alongside the Dell and EMC sales team integration, all while building and launching a unified partner program. Very few leaders will ever get to participate in such a transformative opportunity and I'm very proud of our accomplishments. I had the opportunity to serve in two sales leader roles during this time, both of which required organization and program evolution; my prior role leading the Data Center Specialists and my new role as VP, US Channel Sales Execution. Both roles included a focus on serving and enabling our partners to succeed while we worked towards an improved clarity of role, a clearer predictable coverage model, and an effective and efficient use of our most precious assets - our people. Our efforts minimized disruption and ensured continuity with our partners during this massive integration, and we accomplished that by exceeding our growth targets and continuing to grow our Channel business at multiples of the market. While we will continue to refine and improve our model, I believe that these accomplishments place us in a more competitive position to enable our sales teams and our partners to win.

What are your goals for your company's channel business over the next year?
Our goal is crystal clear - to be Extraordinary as the best technology provider to partner with. We'll be very focused on driving execution of the recently announced Dell EMC Partner Program to deliver phenomenal customer and partner experiences and deliver on our commitment to be Simple. Predictable. Profitable. We will enable our partner community to confidently lead with Dell EMC solutions and will align our Channel initiatives with our Sales priorities to deliver predictable engagement and consistency of implementation. This will enable us and our partners to exceed our financial targets and drive share gains in the market.

What honors, awards or commendations have you won over the past year?
My greatest award received this past year was to be recognized by CRN as a member of the "Power 100 - the most powerful women of the channel." It is an honor to be recognized among such a talented group of women! It's a validation of not only my contributions to Dell EMC and the Channel community, but most importantly a clear recognition of all those who work alongside me who make my ideas and efforts a reality each and every day.

Outside of your family, please name a woman you admire and why:
I have always admired Audrey Hepburn for her many talents, her beauty, grace, and her philanthropic contributions. Her beginnings were fraught with obstacles that most of us today cannot comprehend, yet she never lost sight of what she was after, what was possible, and most importantly she never let go of what once was. This positive attitude gave her the ability to go after every opportunity and pursue what resulted in a very successful career while maintaining her values and her legendary approach of graciousness and care toward every person she met.

What advice would you give to young women who want to begin careers in technology?
I encourage young women to identify what interests them most, make personal connections, establish mentors early, and get as much experience as possible. Early experiences make the correlation real as to how young women can contribute to the technology advances that are transforming how we live and work. Most young women don't realize that the technology industry requires all skill sets, from education to accounting to marketing to sales to engineering and everything in between. I advise young women to become enamored with the pace of the change and embrace it to make a difference.

If you could be any movie character for one day in real life, who would you be and why?
If I only had one day, I would choose Marty (Michael J Fox) in Back to the Future. Although I don't want to know all events of my future and don't want to change my past (well - maybe a few things), there are people that I miss having in my life, and certain events in my past that I would love to go back to, just to spend a little bit more time there in the moment. And the technology in that movie was pretty cool too!

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
While it's difficult to name just one and I'm not sure an island qualifies as a city, I would choose Bora Bora. Being on the water is my happy place, and sport fishing is one of my favorite activities. Spending time in a secluded location in a bungalow suspended over the beautiful turquoise South Pacific seas catching fresh tuna for dinner with my family sounds like the perfect trip!

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