One of our "Power 30 Solution Providers"
Biography and Background:
Amy has always been fascinated by ideas. As a history major at Augustana College, she noticed the way ideas express themselves in different forms through the conduct, art and culture of a society. Her talent for connecting ideas into a compelling message led her to an M.A. in executive leadership from the University of Nebraska. Her success at leading change in corporate cultures brought her to Insight, where she guided the company's 2015 global rebranding and development of its highly effective digital marketing engine. Amy started her career in healthcare, where she developed an ability to challenge an organization's status quo and better align its mission and messaging. As SVP and chief marketing and communications officer for two large health systems she created messaging, projects and advocacy efforts to push structured corporate healthcare systems to a more patient-centric model. In 2012, Amy took her approach into education. As VP of marketing at Edgenuity, she led a complete renaming/rebranding of the digital learning provider that emphasized student empowerment. Amy joined Insight in 2014 as VP of marketing. Amy applies the latest marketing ideas to support Insight's identity as a problem-solving provider that puts the client first.
How have you personally helped advance your company's channel business over the past year?
Over the past three years, Amy led the rebranding of Insight globally, and she built a digital marketing engine with more than 25 integrated toolsets to drive marketing generated pipeline and revenue for the company. The notable accomplishments of her marketing team in 2016 include: • Nearly $500M in marketing generated pipeline (up from $32M in 2014) • More than $180M in marketing generated revenue (up from $214K in 2014) • More than $39M of marketing generated e-Commerce revenue • The addition of impactful B2C functionality on the company's website • The implementation of live chat, which has generated more than $5M in pipeline • The introduction of an employee social media strategy that shared more than $30K pieces of content and generated more than 47M impressions, leading the company to surpass its largest competitor in terms of followers on LinkedIn. • The introduction of new content and brand channels including a weekly newsletter, a podcast series, a new live streaming webinar series, and a quarterly digital magazine • Published an HBR article with VP of IT Jeff Shumway discussing the importance of collaboration between marketing and IT.
What are your goals for your company's channel business over the next year?
In 2017, Amy and her team have aggressive growth goals for the company in the following areas*: • Marketing generated pipeline and revenue • Marketing generated and direct eCommerce revenue and transactions • Digital demand generation, revenue and ecommerce revenue specifically for the mid-market sector • Expansion of global enterprise accounts • Enhanced B2C functionality on insight.com • Additional personalization and contextualization of the client experience with the addition of tools to the digital stack • Integration of the Datalink acquisition *exact figures are proprietary
What honors, awards or commendations have you won over the past year?
I did not receive any formal awards or commendations this past year, but have continued to get recognition both within Insight and with our partners for the incredible transformation of Insight's brand, digital marketing prowess and our performance and contributions. I have been asked to speak in a number of venues of these efforts on behalf of my team, including on a marketing podcast, to a women's leadership group and to an OEM partner's marketing conference.
Outside of your family, please name a woman you admire and why:
One of the women I most admire is Condoleezza Rice. She is a smart and inspirational leader, cool under fire, and has received the respect of many not because she demanded it, but because she earned it. She doesn't seek the spotlight, but instead let's her contributions speak for themselves. She has demonstrated the ability to have difficult conversations in a professional, diplomatic manner.
What advice would you give to young women who want to begin careers in technology?
Two things: Never Stop Learning and What you tell yourself really matters. Our world is changing more rapidly than ever, technology is evolving at faster and faster speeds and new ways to market are emerging on a daily basis. Where you start your career is most certainly not where you will stayso learn new things every single day. Then, be kind to yourself. Tell yourself good things. Admire your abilities and be grateful for your opportunities. Stay hungry, stay humble, and build yourself up. Telling yourself "you can do this" really does make a difference.
If you could be any movie character for one day in real life, who would you be and why?
Katniss Everdeen from The Hunger Games. There are a number of attributes I admire in Katniss: • No matter what situation she was placed in, she found a way to survive and was a leader in helping others along the way. • She is strong, smart, and self-reliant. • She cares deeply for her family and friends. • She never forgot those who helped her or who meant something to her, even when they were gone. • She fought for what she believed was right, even at great peril to herself.
If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would go to Stockholm, Sweden, the place my ancestors lived. It would mean a great deal to me to learn more about this great country, its culture and its people. I would be able to reconnect with distant family members who still live there. My mother and father made several trips there before my mother passed away suddenly all too soon, and it was a place that she loved.
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