CRN 2017 Women of the Channel Details


One of our "Up and Comers"

Kelly Lowe

Channel Marketing Manager, Mimecast

Location: Watertown, MA

URL: http://www.mimecast.com

Number of years in current position: 1.5

Number of years involved with indirect sales: 7

Twitter Handle: @kellyfosterlowe

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Had a lemonade stand
Always wanted to be an Olympian

Biography and Background:
A high tech marketer actively engaged with a variety of channel segments including DMRs, MSPs, VARs, SI's and Distributors offering program support tailored to each ones unique go-to-market business model. Kelly brings partners the needed resources and expertise required to grow their business, acquire new customers and optimize their sales funnel by way of delivering the right mix of digital, field and channel marketing campaigns.

How have you personally helped advance your company's channel business over the past year?
I am responsible for building and executing the channel marketing strategy to accelerate and scale Mimecast's North American channel business, which has experienced major milestones in the last year- transitioning through an IPO, hitting record revenue growth, and expanding to new territories globally. I have been a key player in delivering new and innovative channel programs to accelerate partner engagement through a mix of digital, field and channel activities. Through our focus to engage and activate our existing partner base, we more than doubled the number of revenue-producing programs and activities we have delivered to partners in 2016, supporting a 109 percent increase in channel revenue. I have also played a major role in our initiatives to recruit new partners through building our global value-add messaging, extending our digital footprint and garnering exposure through field activities. Since 2016, our partner community has grown by 128 percent.

What are your goals for your company's channel business over the next year?
Resulting from our recent IPO a year ago, we have higher growth targets than ever before, and our company recognizes that the major component to helping us scale is more investment in the channel. We're hiring in the channel and excited to introduce a new position, SVP of Global Channels- welcoming Eli Kalil - to join us and take our partner program to the next level. This is a big year that defines Mimecast as we become the go-to security vendor in our space, and our biggest goal is to enable our partners to leverage our growth.

What honors, awards or commendations have you won over the past year?
In 2016, I was featured on CRN's 100 People You Don't Know, But Should list. This award recognizes contributors for their behind-the-scenes work that goes under the radar, but makes a big impact. I was nominated for this award by my director, who felt I deserved this because I often take initiative to go above and beyond what's asked of me. It's an honor to be on the list with so many other talented people, whom I'm making a point to get to know!

Outside of your family, please name a woman you admire and why:
As a competitive tennis player and a huge advocate for keeping the sport alive, the woman I admire is Serena Williams. For 20 years, she has not just been the face of women's tennis, but the face of tennis. She holds the most major singles, doubles and mixed doubles titles amongst active players, male or female. She has experienced discrimination in gender, race and age, and has continued to persevere, and to me, she is a symbol of woman empowerment. I admire her relentless fight to break down stereotypes and accomplish all that she has against many odds.

What advice would you give to young women who want to begin careers in technology?
I believe more than anything it's important to route for your colleagues. When you cheer on and encourage others, you not only creating great working relationships, but you build a rally of supporters who will have your back when you need them. The most rewarding part of my job is gaining a network of amazing, talented people who I've met over the years.

If you could be any movie character for one day in real life, who would you be and why?
I would choose to be Hermione Granger the Harry Potter. Aside from the obvious fact that it would be awesome to have magical powers, I like that she represents an empowering figure who is strong, smart and adventurous. She's not afraid to challenge the status quo, which I find to be a challenging but important characteristic needed to invoke progression and change. She defies the stereotype of what it is to be a woman, she's a role great model and an honorable friend. But also, I don't want to understate how awesome it would be to have magical powers!

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Dublin, Ireland. I have Irish roots, and have always wanted to visit Dublin to enjoy its beautiful scenery and soak up its culture. There's something special about visiting a place where my ancestors lived, and knowing there's such a rich history there, I imagine it would be unlike anything I've experienced before.


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