CRN 2017 Women of the Channel Details

Diane Brode

Director, Global Channel Marketing, Dell EMC

Location: Ashton, MD


Number of years in current position: 3

Number of years involved with indirect sales: 19

Twitter Handle: @dibrode

Fun Facts:

Has a female boss
Enjoys public speaking
Has an advanced degree
Has an MBA
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Had a lemonade stand
Always wanted to be an Olympian

Biography and Background:
I have been with Dell EMC for over 16 years in Channel Marketing and have been in marketing technology for over 23 years. I have held numerous positions across Partner Marketing at EMC initially starting in a North American role overseeing Channel Field Marketing and Campaigns for EMC's Software group. I then transitioned to taking on multiple global roles, including leading Global Channel Communications, the Partner Digital Experience, as well as Partner Marketing Infrastructure, Tools and Enablement. My most recent position includes overseeing the Global MDF investment strategy and operations for Dell EMC. Prior to joining Dell EMC, I was with Thompson Financial managing customer marketing for emerging technology applications, and held other marketing positions in the software and bio-tech industry. Originally from New York, I have a Bachelor of Science in Marketing from Penn State University and an MBA from Loyola College in Maryland. I currently reside in Ashton, MD with three children Tyler, Carter and Natalie. In my free time I enjoy cooking, entertaining, traveling and being active with my children who keep me busy with swimming, basketball and soccer.

How have you personally helped advance your company's channel business over the past year?
This last year at Dell EMC has proven to be nonetheless EXTRA-ORDINARY! From the moment the acquisition was finalized - we went into warp speed on the largest IT acquisition in history with no time to spare in architecting the best Partner Program and experience. Hitting the ground running, we integrated teams, budgets, research and best practices, while sticking to our design principles of keeping it simple, predictable and profitable for our combined partners. Specifically, my team's charter was to deliver a globally consistent, competitive MDF Program with simplified processes, strategic focus and governance that results in partner loyalty and maximized ROI. We've been able to increase our investment in our partners YoY and are offering predictable accrual rates as well as richer proposal-based MDF opportunities, where we will invest discretionary dollars in partners who are well aligned with our go-to-market strategy. In addition, we've launched a new global MDF online experience and expanded marketing activities eligible, while decreasing the administrative process for our partners. While we are just coming off this launch - we are super enthusiastic about the opportunities ahead and ensuring our partners are successfully armed to drive great marketing, grow pipeline and achieve a strong ROI.

What are your goals for your company's channel business over the next year?
The realization of our new company's promise. As we continue to invest, launch and develop best of breed infrastructure and client technology solutions in the industry - meeting the needs of our customers remains at the core. And our GtM includes a strong channel ecosystem that is motivated, armed and loyal. Our channel goals include the realization of that promise - simple, predictable and profitable - including being the #1 choice for our customers. From my own functional area - driving a strong ROI and being data driven about the success of our marketing investments is key to our joint success.

What honors, awards or commendations have you won over the past year?
In the past year I have received 4 Awards at my company including: 2/16- Gold Award for Innovation - Partner Program Launch 2016 - nominated by Gregg Ambulos, Global Vice President, Channel Sales and approved by Executive Management 11/16 - Platinum Award for Winning Together - Day 1 Dell EMC Integration - nominated by Nina Hargus, SVP Field & Partner Marketing and approved by Executive Management 2/17 - Platinum Award for Winning Together - Dell EMC MDF Program Launch - nominated by Amy Belcher, Director, Dell EMC Partner Program and approved by Executive Management

Outside of your family, please name a woman you admire and why:
I admire one of my lifelong friend's Mindy Gabler. When 7 months pregnant, her husband (who she met at summer camp) was tragically lost in 9-11; a few years later she lost her younger sister unexpectedly. Finding herself after two tragedies was clearly difficult. Today, she finds strength in being a great mother, leading by example as a single, working Mom - who in her spare time founded and leads charities for under-privileged children who otherwise would never have been able to experience summer camps. She took her unfortunate experiences and turned them into beneficial positive life experiences for others.

What advice would you give to young women who want to begin careers in technology?
Opportunities are endless - you'll always have new areas to learn and achieve! Invest in learning new technologies. In this highly dynamic industry - it's important to not just keep up but drive change. Striking the balance between collaboration and being a change agent can be difficult. Challenge the norm and think outside of the box - but keep focus on facts not feelings (great to be passionate but let data speak for itself). Ethics and the right thing to do are always good decision criteria. Lastly, when you think something is impossible because everyone else has convinced you - challenge yourself!

If you could be any movie character for one day in real life, who would you be and why?
I would choose to be George Bailey from "It's a Wonderful Life". My all-time favorite movie reminds me of how precious this one chance is in life. To have the ability to see what the world would be like if you were never born truly sheds light on how inter-related we all are. Each of us wonders how we will touch this world. Being able to get a glimpse of that and understand the slightest impacts we have made can be rewarding, can make us more conscious of our actions and the influence it brings, and can certainly bolster gratitude

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
This is a TIE. First, there is Jerusalem - the holy city central to three of the world's major religions with 3 thousand years of history. I would love to walk the steps of my Christian heritage, visit Mt Zion, the mount of Olives and the Dead Sea - and experience a spiritual journey at this historical location that changed the world. Option 2 would be Africa. The idea of experiencing a wildlife safari with untouched habitats - completely absent of the world and technology would be quite a memorable experience and is at the top of my bucket list!

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