CRN 2017 Women of the Channel Details

Yvette McKenzie

Vice PResident, Merchandising, ScanSource Communications

Location: Greenville, SC


Number of years in current position: 0.25

Number of years involved with indirect sales: 30

Fun Facts:

Is fluent in another language
Enjoys public speaking
Has worked for a solution provider organization
Is a mentor
Has a personal mantra

Biography and Background:
After various careers in sales and customer service in different industries, I was introduced to the technology marketplace over 30 years ago. I joined a small regional distributor in the Northwest as a sales representative, and throughout the years worked my way into sales management and then product management. I had the privilege of joining ScanSource in 2000 as a Director to introduce a key point-of-sale product line to distribution, and have served in various management and senior executive roles in North America, including Vice President of Merchandising for ScanSource POS and Barcode and ScanSource Communications. Prior to my current role as Vice President of Merchandising for ScanSource Communications, I spent over three years working in our Latin America business unit as VP of Business Operations, interim Business Unit President and VP of Merchandising for Latin America, POS and Barcode (Miami and Mexico). During my time at ScanSource, I've managed the launch and support of strategic vendors, overseen channel marketing strategies, helped to integrate businesses practices in multiple geographies, implemented high-level branding campaigns and developed strategic training programs for merchandising.

How have you personally helped advance your company's channel business over the past year?
Over the years, I have successfully launched new product lines while growing existing business, built a variety of programs, including one focused on unified communications and mobility. I've been involved in the successful integration of different business units and have trained, mentored and developed several of the of the up and coming ScanSource leaders. While in Latin America, I was part of a change management effort, setting the foundation for continuing growth, profitability and efficiency. In mid-2016, I developed a new, revitalized training program for our merchandising organization. This program is designed to take our teams to the next level by building additional skills around business management, marketing and finance. I joined the ScanSource Communications group in early 2017, and since then have focused my energies on getting to know the team and our vendor partners while working on implementing our strategic initiatives for the year.

What are your goals for your company's channel business over the next year?
We have a great organization and my primary goal is to continue the development of our very talented team of merchandising experts through training, coaching and mentoring. With our merchandising teams, I'll also be focused on developing and implementing new support programs for our partner community to make it easier to do business and help them reduce costs. Partner support and vendor growth is always key for merchandising, and we'll be working with our vendors to ensure we continue to successfully develop innovative programs to navigate the ongoing growth of our vendor community.

What honors, awards or commendations have you won over the past year?
President's Pick for 2016 President's Club. Our President's Club program recognizes top sales reps in our entire organization. Winners attend a trip of a lifetime with BU Presidents and Mike Baur, our CEO. It's exciting to see who's won for the year, but the most exciting part is waiting for the announcement of the "President's Picks'. These are individuals who exemplify our core values, have a passion for our business and are always looking to do the right thing. Being named a President's Pick is a most prestigious honor and I am thrilled to be a recipient this year.

Outside of your family, please name a woman you admire and why:
Candidly, there isn't just one woman. Over the years, I've made many friends and worked with many phenomenal women. Women of great character who are passionate, creative, hard-working and incredibly committed to doing a great job in all areas of their life. They manage to balance the challenges of work when they run into trying times. Whether it's the challenge of navigating marital relationships, health issues, or dealing with personal financial hardships it takes amazing strength, tenacity and faith to continue to 'make it happen' day in and day out. In my book, those are key qualities to admire.

What advice would you give to young women who want to begin careers in technology?
1. Find a mentor someone who can show you the ropes. 2. Ask lots of questions and be a sponge. 3. Open your mind to new ways of doing business. 4. Never compromise your values. 5. Be a good listener, but know when it's time to speak up or speak out. 6. Make time for yourself, family and friends life isn't all about work. 7. Embrace change it's bound to happen so make the most of it. 8. Forgive yourself when you make mistakes, but learn from them. 9. Be true to yourself and love the work you do.

If you could be any movie character for one day in real life, who would you be and why?
I tend to admire very strong women who rise above the commotion by using their mental, spiritual and physical strength to overcome adversity, while still showing they have a softer side. I think the one I reflect on most is Sandra Bullock in The Blind Side. I loved her representation of Leigh Anne Touhy. She demonstrates incredible strength and feistiness, while at the same time showing a great love for her extended family, all while keeping her faith strong.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would love to experience Italy, and, more specifically, Rome. I grew up in a Catholic family with a very Italian 'surrogate' grandmother who would often speak of her beloved heritage (and cooked the most amazing spaghetti). Taking a tour of the Vatican Museums, St. Peter's Basilica and the Sistine Chapel would be amazing. Experiencing the ancient Roman ruins such as the Colosseum and Pantheon would be humbling as well. Though I wouldn't consider myself a 'foodie', I do love savory cuisine and who doesn't love a great Italian red wine?

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