CRN 2017 Women of the Channel Details

Stephanie Durden

Partner Life Cycle Marketing Manager, Eaton

Location: Raleigh, NC


Number of years in current position: 1

Number of years involved with indirect sales: 5

Twitter Handle: @stephaniefdurd2

Fun Facts:

Has a female boss
Enjoys public speaking
Has an advanced degree
Has an MBA
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Has written a book

Biography and Background:
Stephanie Durden is a partner life cycle marketing manager at Eaton Corporation. During her 30 years at Eaton she has served in a variety of roles including manufacturing, order management, oracle business process owner and inside sales manager. Stephanie is currently pursuing her MBA and, with the support of her husband and two children, will complete the degree in September. She holds a Bachelor of Science degree in business administration from Fayetteville University.

How have you personally helped advance your company's channel business over the past year?
This year we implemented internal processes for the Sales Team that focused on three areas - engagement, enabling and educating our resellers and partners. This included standardized processes from which both the Inside and Outside Sales Teams could benefit and which would help them increase the success of our partners. Additionally, we emphasized the certifications of our partner training programs for our Intelligent Power Manager software and PredictPulse service, focusing on meeting customers' virtualization needs while helping them achieve higher margins. This focus was communicated through training materials, marketing collateral, portal enhancements and face-to-face meetings with partners and the sales team. More than 500 resellers participated in these certifications last year and are reaping the benefits of the training, while our Intelligent Power Manager sales increased significantly year over year. Finally, we modified our partner website and focused on highlighting our high discounts and validations with our Alliance partners. As a result, we experienced a 53% increase in partner response. Along with the team, I played a significant role in continuing to promote our products and brand at industry events such as CRN XChange, Midsize Enterprise Summit and partner sites, focusing on hosting demos, providing free power assessments and training.

What are your goals for your company's channel business over the next year?
Our goal is to present more opportunities to our partners wherein they can increase recurring revenue through sales of our software and services, including Intelligent Power Manager, and PredictPulse. Another goal that aligns with our software is to grow awareness amongst our partners for our new rack power distribution unit (PDU). These PDUs have the ability to produce significant margins for our partners, we want to continue creating more success stories involving the PDU and our software for our partners. We want our partners to take advantage of our lifecycle management strategies designed to generate leads and drive new sales.

What honors, awards or commendations have you won over the past year?
Recipient of CRN Women of the Channel 2016 Appreciation Award from WAVE (Women Adding Value at Eaton) 2016 - Received from the WAVE Committee for outstanding workshop session devoted to Work and Life Balance 30th Year Service Award from Eaton - Received from Eaton for loyalty and service for years.

Outside of your family, please name a woman you admire and why:
My role model is Eva Clayton, who served in The House of Representatives from 1991-2003. Eva is a close friend of our family and lives down the street. I admire her tenacity, work ethic and commitment to her community. Her ability to promote economic growth for N.C. and maintain a sweet spirit (and clear conscious), all while juggling the balancing act of wife, mother, politician and public servant, left a lasting impression on me. Although she has since retired, she still helps improve the lives of others through church and community service projects - a real hero in my book!

What advice would you give to young women who want to begin careers in technology?
Don't be afraid. Technology is here to stay and innovation and disruptive are welcome words these days. Identify a champion or a mentor and follow their advice creating your individual path. Gain experience from internships or volunteering turning these into stepping stones for a career.

If you could be any movie character for one day in real life, who would you be and why?
Don't laugh, but: Wonder Woman! She's powerful, intelligent, beautiful and she humbly serves the community. Wonder Woman is equipped for any challenge and never considers combat until provoked or necessary. I think we all have a little Wonder Woman power in us and every now and then we are fortunate enough to catch a glimpse of her.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would love to visit Paris for the beauty and romance of the city - and, not to mention, for the shopping experience. I would welcome a day to experience the art museums, the stress-free culture of the people and of course pose in front of the Eiffel Tower. The icing on the cake would be to visit during Fashion Week in Paris. What a treat that would be!

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