CRN 2017 Women of the Channel Details

One of our "Power 30 Solution Providers"

Linda Ford

VP Marketing, DynTek Services, Inc.

Location: Newport Beach, CA


Number of years in current position: 15

Number of years involved with indirect sales: 20

Twitter Handle: @lindakford

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Had a lemonade stand
Always wanted to be an Olympian

Biography and Background:
Linda Ford is the Vice President of Marketing for DynTek Services, Inc. where she is responsible for managing corporate communications, demand generation, content development, sales support and vendor co-marketing programs. With 20 years of experience, Linda specializes in a broad range of technology and channel marketing solutions. Ranging from strategic marketing planning to vendor relations to event management, she provides the marketing services required to stay competitive, drive net new opportunities and maintain crucial customer and vendor relationships in today's market. Linda has extensive experience creating joint marketing programs and managing Marketing Development Fund (MDF) programs in partnership with top technology manufacturers and distributors, including Cisco, Microsoft, McAfee, and more. Linda graduated from Texas A&M University with a Bachelor of Business Administration - Marketing. She is a Pi Beta Phi Alumnae, IAMCP Women in Technology Chicago Chapter board member and Oak Grove School Education Foundation board member. Linda and her husband Tom have lived in Green Oaks, IL since 2007 and are the proud parents of two boys - Nate (10) and Jack (8).

How have you personally helped advance your company's channel business over the past year?
As the marketing lead for our company, my primary focus is on generating net new leads and opportunities for our sales team and partners through demand generation, communications and content development. Over the past year we executed over 100 campaigns and events in concert with our channel partners to generate actionable leads and pipeline. We have also taken a strong focus on amplifying the voice of our partners' and customers' thought leadership by creating original content that we promote through our digital magazines and social media.

What are your goals for your company's channel business over the next year?
My goals align with our overall company goals and that of our partners - profitable growth and excellent customer experience and satisfaction. My role is to support both our sales and technical teams in their initiatives - from campaigns and sales support to technical content and materials.

What honors, awards or commendations have you won over the past year?
DynTek was awarded the 2016 Partner of the Year, Americas by Intel Security for performance excellence in strategic engagement, mutual growth and profitability and driving better customer security outcomes. In addition, I was also part of the team recognized for Marketing Innovation by Intel Security.

Outside of your family, please name a woman you admire and why:
The women I continue to admire don't necessarily have published books or national notoriety. They are women in the channel, like my colleague Julie Trautwein Bertani and partner Tricia Blade (McAfee), who produce excellent work, while keeping family a key priority. Every day there are thousands of amazing women who are working to create and promote the channel ecosystem with fierce intelligence, competitiveness and grace. I find that inspiring - that I can reach out to my network of women for advice, brainstorming, challenges and the like. Having mentors within arm's reach is deeply fulfilling.

What advice would you give to young women who want to begin careers in technology?
This topic is near and dear to my heart and something I champion as an IAMCP WIT Chicago board member, Oak Grove School Education Foundation board member and woman of the channel. Whenever I talk to young women about their career aspirations, I stress that a career in technology spans beyond just programming or engineering and covers a broad range of interests. Tech careers are inclusive of sales, operations, marketing, human resources and much more. As digital natives, young women today have an intrinsic understanding of technology that can help them be extremely successful in this field.

If you could be any movie character for one day in real life, who would you be and why?
Wonder Woman - Princess, super hero, warrior, intelligent woman and fashion plate - all rolled into one! I think that would be a fun day.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would love to explore Florence, Italy and the entire Tuscany region. In all my international travels, Italy is one area I have not visited. The scenery, food, wine and culture all seem to pop right out of an art gallery - which of course they do!

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