One of our "Power 100 Vendors"
Biography and Background:
Ashley Fox is a results-driven Sales Director at Raritan, a brand of Legrand. With strong business expertise and extensive leadership and account management experience in the IT Channel, she is a top performer and sales leader. Ashley focuses on customer and partner success and possesses the ability to close deals through a mutually beneficial win-win approach. Her emphasis on retaining and growing business is through positive relationships, effective communication, and partnership. Over the past 12 years, Ashley has helped advanced intelligent data center infrastructure solutions in the IT Channel. She works with the largest global distributors of IT products including Ingram Micro, SYNNEX, and Tech Data. She values the channel's effective route to market and its ability to build brand equity. As a champion of partners, she strives to evolve and grow the channel. On a personal note, Ashley, a mother of four, enjoys the joy of family life.
How have you personally helped advance your company's channel business over the past year?
Raritan, a brand of Legrand, expanded its channel of partners. It added another distribution partner, SYNNEX, and grew the number of resellers. From 2015 to 2016, Raritan added 150+ VARs and implemented a more strategic Partner Program focusing on intelligent infrastructure solutions that support data centers, colocations, cloud compute, and edge computing. Ashley Fox has grown the channel double digits by focusing on ecosystem, partner enablement, partner growth and partner retention. Under Ashley's direction, the overall Raritan Channel has grown nearly 20% year over year.
What are your goals for your company's channel business over the next year?
Evolving the channel to support Legrand's and Raritan's strategy to advance intelligent data center infrastructures and IoT. Raritan's plans include an enhanced Partner Program and Strategic Marketing program to strengthen the channel as the preferred route to market.
What honors, awards or commendations have you won over the past year?
CRN Most Powerful Women of the Channel 2016 CRN Women of the Channel Power 100 2015 CRN 2015 and 2016 5-Star Partner Program 2012 Tech Data Vendor Partner of the Year Legrand NA Circle of Excellence 2015 and 2016: Director of the Year
Outside of your family, please name a woman you admire and why:
I have considerable admiration and respect for Ruth Bader Ginsburg. I have a passion for community service and am an advocate for women's rights. She has managed her career on her terms with an unwavering emphasis on equality, parity and respect. Through all the turbulence and turmoil of her professional career, she maintained her convictions and let her merit speak for her accomplishments.
What advice would you give to young women who want to begin careers in technology?
"To get a seat at the table, literally pull up a chair and sit at the table." (Women in Technology Summit). To succeed in the technology industry is the same as succeeding in life -- be authentic, be prepared, be relevant, and demand your place at the table. Technology is ever changing and in order to keep up, never stop learning and seek guidance from those around you.
If you could be any movie character for one day in real life, who would you be and why?
I recently watched the movie "Bad Moms" and if I could be the movie character played by Mila Kunis for a day it would give me such pleasure. Women inherently want to prove our worth as mothers. The movie reminded me that my children simply just want me and do not need all the other pomp and circumstance. I deserve the break she gave herself.
If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I love the beach. I love the sun. I love live music. I have a profound appreciation for the Latin American culture and speak the language. I hope to visit Cuba to experience the lifestyle and enjoy the history of the country.
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