CRN 2017 Women of the Channel Details

One of our "Power 100 Vendors"

Mary Campbell

Vice President of Marketing, D&H Distributing

Location: Harrisburg, PA


Number of years in current position: 9

Number of years involved with indirect sales: 14

Fun Facts:

Enjoys public speaking
Is a mentor
Had a lemonade stand

Biography and Background:
Mary Campbell began at D&H in 2004, and was named vice president of marketing at D&H in 2008. She began her marketing career as a director for a luxury Florida homebuilder in 1992, working with the Association of Builders and a list of contractors and home installers in what would develop into the digital home marketplace. She also ran her own small business marketing agency for several years, which included the steady production of retail-focused marketing catalogs and materials. Her focus on small businesses honed her instincts re: the specific needs of the SMB resellers, dealers, integrators, retailers and etailers that make up D&H Distributing's customer base. This experience shaped her ability to create cost-effective, ongoing strategies and programs that empower VARs to become technology advisors for their small business clientele. Mary spent six years in the marketing department for another broadline distributor before joining D&H as director of marketing.

How have you personally helped advance your company's channel business over the past year?
The Marketing Department is directly involved in creating materials, events and initiatives to support D&H's programs throughout the year. 2016's efforts included Partner Services Marketing brochure templates focusing on how VARs can transition to sales of cloud-based annuity services; the details of the new Pre-and Post-Sales Support program; and how to equip the wireless "Modern Workplace" with solutions and hosted services. The Partner Services marketing team works directly with individual VARs to help them drive specific growth strategies, crafting ad materials for national or local campaigns and lead generation. Mary's team also insured a smooth implementation of D&H's online Cloud Marketplace portal, allowing VARs to offer a menu of services relative to Microsoft Office 365, and creating a seamless online experience. Mary was key in implementing a "Business Assurance" program that increased credit lines for more than 850 SMB resellers to enhance purchasing power and support their growth in 2016. The marketing "Show Team" spearheaded new formats and exhibits to invigorate D&H's trade show event offerings, including the popular "Gaming Experience" exhibit, enhanced "premier" vendor booths and a "center hub" focusing on vertical markets or trends.

What are your goals for your company's channel business over the next year?
Mary's Marketing Team will drive programs and messaging, including the new "Vendor Theaters" during D&H's trade events, a series of Cisco Meraki 360 training events taking place both remotely and across the country, and possible SMB-themed "road show" training opportunities. Other initiatives include a focus on emerging technologies such as augmented and virtual reality, plus a continued emphasis on transitioning resellers to cloud-based service models. D&H's Cloud Marketplace will be enhanced via support from the marketing team, expanding the selection of services and increasing the portal's online functionality.

What honors, awards or commendations have you won over the past year?
Mary Campbell has been listed as one of CRN's Channel Chiefs since 2009 and has been on the Power Women of the Channel list five times since 2010.

Outside of your family, please name a woman you admire and why:
Eleanor Roosevelt, wife of the former president. She was powerful and feisty and spoke her mind. She supported her husband, and stepped-in for him by way of traveling when he couldn't due to his disability. She was ahead of the curve in being an advocate in our country, taking strong positions on issues such as civil rights. My favorite Eleanor Roosevelt quote: "No one can make you feel inferior without your consent."

What advice would you give to young women who want to begin careers in technology?
My advice to young women entering the technology field: Believe in yourself. Surround yourself with a great team of people who inspire you, and who in turn you can help inspire. The workplace is much more rewarding this way. Ask for what you want in your career, then go out and achieve - not just 100 percent, but 150 percent. Always present a solution to your company. Don't wait for someone else to supply one. People who wait for someone else to come up with a solution are the ones who never move forward.

If you could be any movie character for one day in real life, who would you be and why?
Indiana Jones. He was all about discovery and adventure.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Rome, Italy -- a powerful historical city. I would love to see the ancient ruins and experience the art and culture of this city. I also know the food and wine would be out of this world!

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