CRN 2017 Women of the Channel Details

Erin McGivern

Sales Manager, DMR, Kensington

Location: Merrimack, NH


Number of years in current position: 1

Number of years involved with indirect sales: 7

Twitter Handle: @NA

Fun Facts:

Has worked for a solution provider organization
Loves Spotify
Has a personal mantra
Had a lemonade stand
Always wanted to be an Olympian

Biography and Background:
I was born in Schaumburg, Illinois, about 30 miles northwest of Chicago. I was raised there by my father, who's an attorney, and my mother, who's a homemaker. I have two sisters. I graduated from Roosevelt University in Chicago in 2007 as a member of the Franklin Honor Society and Dean's List, and soon after started my sales career at a conferencing company, InterCall. In 2010, I moved to ASUS, a large, international computer company, and found myself working in the channel. While at ASUS, I handled numerous accounts, including CDW, which was ASUS's largest DMR, and Amazon, which was ASUS's largest retail account. In 2010, I received the "Award of Excellence" from my manager, and in 2013, I was honored to receive ASUS's "Pursuit of Excellence" award. Additionally, in 2014, under my account ownership, Amazon named ASUS its Platinum Partner of the Year and Tiger Direct designated ASUS as its Retail Vendor of the Year. Thereafter, I joined Kensington, where I was quickly promoted from a National Account Manager to DMR Sales Manager. In January, 2016, I received Kensington's "Award of Excellence." I now live in New Hampshire with my husband, Ryan, and our six-month-old son, Colin.

How have you personally helped advance your company's channel business over the past year?
In April 2016, I was promoted from National Account Manager to Sales Manager, and I currently oversee our DMR accounts and numerous VAR accounts. Within the last year, I joined forces with our product management and business development teams to close numerous large opportunities with our resellers. I also focused on enhancing our strategic relationships with our resellers and identifying new ways to increase business for both of us. In addition, I worked collaboratively with my team of sales reps to improve their visibility, sales approaches and responsiveness within our partners. I also worked with our product management and marketing teams to develop enticing new partner programs, new incentives, and new resources to enhance our partners' ability and motivation to increase sales.

What are your goals for your company's channel business over the next year?
Kensington's extensive lineup of award-winning products provide trusted security, desktop productivity innovations, and ergonomic well-being. We want to empower people to be more productive and show them why Kensington is The Professional's Choice. This year, my main goal for the channel business is to grow our market share in our key product categories. I intend to foster our strategic partnerships and help our resellers be more successful with special trainings, incentive programs, and attractive margins. I also hope to grow our business at the DMR's by 5% YoY.

What honors, awards or commendations have you won over the past year?
At the Kensington sales kickoff in January, 2016, I received the "Award of Excellence" for my performance and contributions during 2015. Then, on October 1, 2016, I gave birth to my first child, a healthy, sweet baby boy, Colin Thomas McGivern. In the context of what's truly important in life, Colin is my most treasured accomplishment to date.

Outside of your family, please name a woman you admire and why:
Marie Curie. She is celebrated for numerous, ground-breaking discoveries that continue to benefit people throughout the world. In addition, she achieved many "firsts" for women, including being the first woman to receive a PhD from a French university, the first woman to be employed as a professor at the University of Paris, and the first woman to win a Nobel Prize. She also was the first person to be awarded a Nobel Prize twice. She is an historic example of a woman who made the most of her intelligence, creativity, compassion and determination.

What advice would you give to young women who want to begin careers in technology?
Be confident. I've increasingly noticed that many young women in technology lack self-confidence. Whenever the opportunity presents itself, I encourage my colleagues to be driven by the belief that if they are honest, competent, persistent and - very importantly - confident, they will succeed. I also encourage them to recognize that we too often create undue worries and stress that can delay or even derail our progress. We are the keeper of our own brand. If we don't believe in ourselves, why should anyone else?

If you could be any movie character for one day in real life, who would you be and why?
Princess Leia in Star Wars. Her character embodied strength, humor, independence, and grace in the face of adversity. She was a leader and exceptionally accomplished at a very young age. Princess Leia never wavered in her devotion to goodness or what she believed in, and she faced all of her challenges with courage and a sassy wit. Her gender never gave others a reason to question her authority, and even in a goofy gold bikini, she was fearless, persevering, and in command.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Normandy, France. I have enormous admiration, respect and appreciation for the men and women who have served in our country's armed services, as well as those who continue to sacrifice so much to protect our freedom. Friends who have been to Normandy tell me that their visits to the battle sites, museums and cemetery are among the most moving and unforgettable experiences of their lives. I felt that way when I visited Pearl Harbor, and know I would have a similar experience in Normandy, especially because of the extraordinary courage, fortitude and loss of life that is honored there.

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