CRN 2017 Women of the Channel Details

Jennifer Ambrose

Senior Director, Field and Partner Marketing, MobileIron

Location: Mountain View, CA


Number of years in current position: 2.5

Number of years involved with indirect sales: 12

Twitter Handle: @jendambrose

Fun Facts:

Enjoys public speaking
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Had a lemonade stand

Biography and Background:
I started my career in sales, which I believe is one of my biggest strengths as a marketer, and specifically as it relates to channel. My career so far has taken me through Sales, Sales Management and Marketing (field and partner, global and regional), making contributions at Crystal Decisions/Business Objects/SAP (through acquisition) VMware, Qlik, and now MobileIron. Having the good fortune to work in a variety of marketing roles, focused on multiple audiences and stakeholders has given me a breadth of knowledge and an understanding of the challenges facing individuals in different roles, and in our partners' organizations.

How have you personally helped advance your company's channel business over the past year?
Last year I partnered with channel sales to build and execute marketing plans aligned to business plans to support the channel business. A big focus this past year has been on meaningful enablement (beyond the 'lunch and learn'). One key highlight of 2016 was creating and executing a quick win sales enablement program that significantly increased channel engagement in the enablement programs we were running. This year my team and I will build on that with sales incentives to increase deals and deal sizes.

What are your goals for your company's channel business over the next year?
This year I'll support our top partners to drive healthy revenue and margin via new enablement programs, sales incentives, and partnerization of key campaigns - so they can drive additional pipeline and revenue for mutual success.

What honors, awards or commendations have you won over the past year?
This past year I was awarded a promotion to Senior Director by MobileIron Executive Leadership. This promotion was in recognition of the impact I had on the business (in addition to assuming broader responsibility). An organization of our size doesn't promote lightly, so I feel honored to have my contributions recognized and look forward to making an even greater impact this year.

Outside of your family, please name a woman you admire and why:
Early in my career there was an executive - Janet Wood - that, while I actually barely knew her, I always admired for her clear communication and results-oriented approach, combined with just a true authenticity that you don't always see. I recently read LinkedIn post she wrote entitled 'Feedback - Ignore it at your own Peril', and was struck again by her openness, poise and grace, and her willingness to share humble details to help advance others. I hope I have the opportunity to do the same at some point, and that if so, I'm bold enough to take it.

What advice would you give to young women who want to begin careers in technology?
Don't worry about a linear path. Your career may take all sorts of twists and turns. Embrace them! Every role you take, and every opportunity you have to work with a wide range of stakeholders, will build your long term value, your breadth of opportunities, and your ability to make a positive impact on whatever challenge you decide to take on.

If you could be any movie character for one day in real life, who would you be and why?
Willy Wonka. He may seem a little over-the-top eccentric, but who wouldn't want to own a chocolate factory?

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Not a city but a country - Thailand. I'd love to see the culture and temples of Bangkok, then explore the villages and way of life in Chiang Mai, and finally relax on the beaches of Phuket and Koh Samui.

Unedited Content Provided By Participants