CRN 2017 Women of the Channel Details

One of our "Power 100 Vendors"

Jennifer Bodell

Director of Emerging Channel, Pax8

Location: Greenwood Village, CO


Number of years in current position: 1

Number of years involved with indirect sales: 5

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Has completed a marathon
Had a lemonade stand
Always wanted to be an Olympian

Biography and Background:
Jennifer "Jen" Bodell recently joined Pax8, the leading value-added cloud distributor, as the Director of Emerging Channel. In this role, Jennifer is responsible for the strategic direction and go-to-market efforts of the company's key IT channel relationships, including new growth opportunities and program development. Before joining Pax8, Jen held multiple channel-focused leadership positions at StorageCraft, including her most recent position as the company's Channel Marketing Manager. Throughout her career, Jen has earned several achievements including the 2016 Presenter of the Year by HTG, one of CRN's Power 100 in 2016, a CRN 2016 Women of the Channel, and she was named a 2015 Rising Star by the Utah American Marketing Association. She holds a bachelor's degree in Business Communications from the University of Utah.

How have you personally helped advance your company's channel business over the past year?
While at StorageCraft, my focus was on the management and development of the company's award-winning partner program. I also built, managed, and created the strategy around the program, while executing it at channel conferences throughout the U.S. As a result of my efforts in 2016, StorageCraft won many awards. The company received the gold medal at the 2016 ASCII Cup. The honor was accompanied by 27 additional awards won at eight regional ASCII events throughout the year. At a 2016 HTG event, I was awarded Presenter of the Year. The awards, combined with the roadshow campaign, amplified publicity for StorageCraft and increased the company's overall revenue and program participation by approximately 10 percent year over year. In 2017, I joined Pax8 as the Director of Emerging Channel, a positioned uniquely created for me. Since joining, I have helped create new sales and marketing collateral, set company goals and objectives, and we implemented an enhanced go-to-market strategy. I also hit the ground running to make sure we were listening to our partners and continuing to grow. I have already attended five community events and helped recruit more than 100 new Pax8 partners, while taking home multiple awards this trade show season.

What are your goals for your company's channel business over the next year?
At Pax8, my goal is to implement a more dynamic, incentivizing partner program that tackles three essentials. The first is increased partner growth and status-level motivation. The second is to gain the competitive advantage. The third is to increase brand awareness. As a road warrior in the IT channel, I am always listening to the partners and bringing that voice back to Pax8. In my role, I am proactively working with the team to tell the Pax8 story, enhance the company's brand through our sales and marketing efforts, and deepen the relationships with our current and future partners.

What honors, awards or commendations have you won over the past year?
In 2017, Pax8 won Best in Show at MSPWorld and the following awards at the February ASCII Summit: Best Partner Incentive, Best Partner Involvement, Top Distributor, and Best in Show. In 2016, I won Presenter of the Year at HTG, named a CRN Women of the Channel, and CRN Power 100. In 2016, StorageCraft won the gold medal at the ASCII Cup, and the following awards at ASCII Summits: Best IT Management Tool, Best Revenue Generator, Best Partner Involvement, Best Partner Incentives, Best Cloud Solution, Best Software Solution, Best in Show, Best Creativity and Innovation, and Best Market Opportunity.

Outside of your family, please name a woman you admire and why:
I have two strong, successful girlfriends that I admire: Michelle and Natalie. Michelle and I cheered together in high school, and 20 years into our friendship, she is still my rock, mentor, and marathon-running partner. Natalie started mentoring me when I first started in the IT industry. She really understood what it was like entering into a male-dominated industry, and she was always there for me when I had questions. Natalie also introduced me to the love of my life. These two strong women have proven that you can be equally successful in the home and in your career.

What advice would you give to young women who want to begin careers in technology?
It is no secret that the IT industry is male dominated, which can be intimating for a lot of women. My advice to women is to always remember that anyone can achieve anything as long as you put in the work. That may require stepping outside of your comfort zone, but it will all be worth it in the end. Believe in yourself and know you have a valuable voice, and it should be heard. As Beyonce says, "Who run the world? Girls!" Remember that. The only person you hurt by not going after your dreams is yourself!

If you could be any movie character for one day in real life, who would you be and why?
If I could be any movie character, it would definitely be Elastgirl. She accepted her post-hero life to raise a family in today's society. But when her family is threatened by a villain, she regains her superpowers and sets out to save them.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I have never been to Vietnam, and I would like to travel there in the near further. I love to go on adventures and experience new things. When I travel, I learn about the culture, history, foods, and religions. I want to experience the city as if I were a local and not a tourist. Individually we are so small on this planet, but together we can learn and grow from each other.

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