One of our "Up and Comers"
Biography and Background:
Lindsay Faria is a seasoned marketing professional with more than 13 years of experience managing marketing programs for growing, cutting-edge technology companies. She currently leads the Partner Marketing efforts at Intronis MSP Solutions by Barracuda, where her team is dedicated to providing tools, resources and content that enables Intronis customers to be more successful, and ultimately grow their businesses. Additionally, she is responsible for promoting adoption of the company's growing solution portfolio among Partners, empowering them to streamline their operations and provide more comprehensive security and data protection to their customers. With a strong background in lead generation, communications, content creation and large-scale corporate events, Faria added advocate marketing to her repertoire when she spearheaded and executed the launch of Intronis Insiders, an exclusive community for Intronis channel partners. While managing the Insiders community, Lindsay and her team engage directly with Partners regularly to seek feedback, encourage peer-to-peer sharing of best practices and strengthen relationships with Partners. Faria is a graduate of the University of Massachusetts at Lowell where she earned a B.S. in Business Administration, Marketing and Management.
How have you personally helped advance your company's channel business over the past year?
Highlights include: • Bringing new marketing and sales enablement material to Partners. I oversee the production of and delivery of rebrandable marketing content for our Partners to use via our Partner Toolkit, to which we've added countless new resources during the past year. • Encouraging sharing of best practices among MSPs. In collaboration with a few senior executives, I conceptualized our first ever Intronis MSP Solutions by Barracuda's "MSP Marketing Masters Awards" Program. This program created a forum for MSPs to share what had worked best for them with their peers, to gain recognition for their hard work, and to receive valuable constructive feedback from our panel of experienced marketer judges. • Driving solution adoption, and upsells within our Partner Base. During the past year, I facilitated partner communications and campaigns around Intronis MSP Solutions by Barracuda's launch of five new solutions. Through a busy campaign schedule and time and effort spent assisting our account managers in booking meetings with their Partners, my team played a significant role in helping place these powerful new solutions into the hands of our Partners, who in turn could then put them in place with their own customers - ultimately driving channel growth.
What are your goals for your company's channel business over the next year?
We know how busy MSPs are, and we continuously strive to provide ways to help them be more efficient and able to focus on growing their business. In the coming year, I'd like to see even more of our Partners streamline their operations and vendor relationships by taking advantage of our growing solution offering, as well as our professional services, which enable them to offer reliable, scalable solutions without having to invest in training, staffing, and day-to-day management of these solutions.
What honors, awards or commendations have you won over the past year?
It's been over a year since my last award for business, but in 2016, I had the honor of becoming a mom to my second child, which to me is one of the best honors of all. Also, being promoted to a director role and growing my team has also been very fulfilling for me. I've held leadership roles in other organizations, but becoming the first partner marketing director for the organization and being empowered to grow the marketing team, has opened up a tremendous opportunity for me to grow both personally and professionally.
Outside of your family, please name a woman you admire and why:
I admire Sheryl Sandberg for shining a light on a topic that, for me, was under-addressed. Before reading "Lean In," I never felt comfortable discussing the challenges women, including myself, experience in the workplace. But, I recall discussing this book over lunch with colleagues as we were all reading it, and it united and inspired us. Also, another woman I admire is Tina Fey. Not only did she infiltrate a 'boys club' to become the first female head writer on SNL, she's incredibly smart, relatable, and known for using her position to advocate for charitable and social causes.
What advice would you give to young women who want to begin careers in technology?
Don't be afraid to say yes to things outside of your comfort zone. Take a job where you'll feel challenged; then be resourceful and figure it out as you go. Your success will feel even sweeter if you can look back and see how much you've learned over time in that role. So ultimately, say yes to new experiences and opportunities. On the other hand, there is a time for 'no', as well. Learn when and how to say 'no'. And of course, learn to advocate for yourself, and to advocate for others who need it.
If you could be any movie character for one day in real life, who would you be and why?
Hermione Granger from the Harry Potter films! First of all, she's surrounded by magic, and what would be more fun and interesting? Secondly, she has some amazing friends, teachers and mentors around her. Third, she's whip-smart, dependable, and not afraid to stand her ground.
If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Venice, Italy. Mostly for the gondolas and canals and the awesome architecture. It really seems like a city with great atmosphere and that you could enjoy wandering around and exploring. Runners up: Santorini or Dublin.
Unedited Content Provided By Participants