CRN 2017 Women of the Channel Details

Tish Williams

Vice President Channel, KnowBe4

Location: Clearwater, FL


Number of years in current position: 3

Number of years involved with indirect sales: 18

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Had a lemonade stand

Biography and Background:
Tish Williams is the Vice President Channel at KnowBe4, the provider of the world's most popular integrated new school security awareness training and simulated phishing platform. There, Tish is the driving force behind the company's global channel presence. Tish focuses on helping partners generate and maximize revenue, create effective channel distribution strategies, and deliver unparalleled customer service. Having worked for channel partners for companies like ThreatTrack Security, GFI Software, CompUSA, D-Link, Morrow Technologies and Allied Teslyn, Tish has a strong understanding of the channel and its unique needs.

How have you personally helped advance your company's channel business over the past year?
In the three years I've been with KnowBe4, the channel program has grown exponentially (over 400% in three years). In late 2016, we announced the formal availability of KnowBe4's channel program for North America. The program provides incentives, profitable margins, training, and sales and marketing support. Since that time, we have seen tremendous success with the program. From Q4 2016 to Q1 2017, we experienced a 125% increase in channel sales. In addition to North American growth, we have also expanded our partner program and distribution in EMEA adding more partners which has resulted in a significant increase in revenue.

What are your goals for your company's channel business over the next year?
In the next year, my goal is to build on KnowBe4's current momentum. I want to make a more global impact - a piece of this is through the launch of a global MSP program. We're understanding that managed services help our partners become "sticky" and serve as more of a valued resource for their customers.

What honors, awards or commendations have you won over the past year?
Nothing formal.

Outside of your family, please name a woman you admire and why:
Princess Diana. She stood strong in the face of adversity even with all the demands and challenges in her life. She was compassionate - helping people with AIDS/HIV, banning land mines and serving as a face and fighter against cancer. She used her fame and nobility as a platform to do great things and better the world with her contributions. Her legacy and principles continue to influence generations now and those to come. She's a true inspiration.

What advice would you give to young women who want to begin careers in technology?
Three things: 1) Don't stop learning, 2) Keep the love of science and imagination in the forefront and 3) don't let anyone tell you that you that can't do something because you're a woman.

If you could be any movie character for one day in real life, who would you be and why?
Princess Leia. She was a great, fearless leader dedicated to ending tyranny of the Empire. She fought the good fight despite the many challenges that faced her, and in the end, she persevered. She's an iconic leader, hero and revolutionaryand of course, her "cinnamon bun" hairstyle is cute too.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
As much as I love science and technology, another passion of mine is music and the arts. I have always wanted to go to Paris to experience its world-renowned culture and history (I also come from French descent). From the famous landmarks to the museums to the cathedrals - I can hardly imagine all it has to offer.

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