CRN 2017 Women of the Channel Details


Katarzyna Breczko

Retail Marketing Director, EMEA, Tyco Retail Solutions

Location: Ratingen, NRW

URL: http://www.tycoretailsolutions.com

Number of years in current position: 3

Number of years involved with indirect sales: 3

Fun Facts:

Has a female boss
Is fluent in another language
Enjoys public speaking
Has an advanced degree
Has an MBA
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Always wanted to be an Olympian

Biography and Background:
Katia Breczko is the Retail Marketing Director for our EMEA business, reporting to the Global Marketing Director of Tyco Retail Solutions (TRS), a part of Johnson Controls. TRS is an award winning, global provider of the industry's most comprehensive set of retail performance solutions. In this position, Katia is responsible for commercial marketing for our complete Retail portfolio across EMEA (direct and via channel). Katia has extensive experience in all dimensions of marketing, product and technology management in both B2C & B2B global environments. Prior to joining Tyco in October 2014, she has held various positions at Henkel KGaA (Adhesives Division) for 10 years, including Marketing, Product Management, Brand Management and Technology Management on local, regional and international levels. Katia holds an executive MBA, Double Master's Degree in International Marketing and Quality Management, as well as undergraduate degree in Business Administration from Kozminski University in Warsaw, Poland. She has full working competency in three languages - Polish, English, and German.

How have you personally helped advance your company's channel business over the past year?
From the Marketing perspective, helping the channel Team manage the network of almost 70 Business Partners in more than 40 countries across EMEA has been a big Task when it comes to geographical, cultural and language diversity. The key is the regular and clear communication, and establishing a set of Tools that allow partners to be more succesfull on their respective markets and convey our brand value to their customers. In the past year I have fouces on improving communication to Partners by organising our annual conference, dedicated contect in our monthly channel Newsletter, organising tailored customer visit to our Showroom in Disseldorf, Germany, sharing best practises and working on 1:1 Basis with many Partners on daily Support on their activities. On the other hand, I helped to shape the look and functionality of our new GlobalPartnerEdge program especially in the field of communication, Branding, Events and other activities.

What are your goals for your company's channel business over the next year?
My goals for channel Partners in EMEA Region is to offer them the best Marketing Tools and Support, and to make them true strategic Partners committed to deliver our Solutions and value Proposition in the markets.

Outside of your family, please name a woman you admire and why:
As I am Polish, I always admired Marie Sklodowska Curie - a Polish scientist who conducted pioneering research on radioactivity. She was the first woman to win a Nobel Prize, the first person and only woman to win twice, the only person to win a Nobel Prize in two different sciences. She was also the first woman to become a professor at the University of Paris, and in 1995 became the first woman to be entombed on her own merits in the Pantheon in Paris. Her Passion, commintment and drive are a huge Inspiration for me.

What advice would you give to young women who want to begin careers in technology?
Sky is the Limit - do not let stereotypes stand in your way. Find the field that is your Passion and work every day to learn something new and become better. Never give up. Work hard, learn every day, stay open minded. At the beginning - find a good Mentor, listen and observe. Learn from others, talk, brainstorm. Collaborate and network - you will learn some much and see things in so many differnt shades if you stay open.

If you could be any movie character for one day in real life, who would you be and why?
Karen Blixten in "Out of Africa". First of all, I love Africa and would give a lot for an opportunity to spend some years there in those times. Secondly, she was such a strong and talented women, never giving up. Amazing character and life Story.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
That would be Tokio, Japan. I am rarely in Asia, and have not had a Chance so far to visit Tokio. The sheer size of the City, its digitalisation versus culural heritage, and such a huge difference to what I know from Europe makes this City extremel attractive in my eyes. Plus, I am a big fan of Sushi, which would be a big Bonus.


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