CRN 2017 Women of the Channel Details

Kristina Hodge

Sr. Partner Marketing Manager, ESET NA

Location: San Diego, CA


Number of years in current position: 2

Number of years involved with indirect sales: 11

Twitter Handle: @k_hodge87

Fun Facts:

Has a female boss
Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Had a lemonade stand

Biography and Background:
Kristina Hodge started her career in Technology, in 2006, at a San Diego IT Solutions provider, Technology Integration Group. She balanced working full time during the day and college in the evenings, until 2012 when she graduated with a Bachelor of Science in Business from the University of Redlands. During her time there, she focused on developing and executing marketing campaigns on behalf of TIG and its vendor partners. This gave her an end-to end-understanding of the needs of a channel organization. In 2014, she started as a Partner Marketing Manager, for an IT Security Provider in San Diego. She used her knowledge gained from the VAR Side of the business to introduce partner centric marketing initiatives into the company. She was a key contributor to the creation of ESET's 5 start rated Partner Program, improved communication strategies and marketing in a box strategies. In 2017, she was promoted to Sr. Partner Marketing Manager in charge of Partner Program Strategy, partner community management and management of top tier ESET partners. Kristina is currently married, living in San Diego County with two very spoiled pugs.

How have you personally helped advance your company's channel business over the past year?
The only way a Channel organization can grow is if their partners are successful. My primary goal is to provide them with the tools resources and expertise they need service their customers. I used my experience on the VAR side of the business to revise our now five star rated Partner Program and partner communication strategies to align with the needs of our partners. But it does not stop there, as channel professionals we need to use a consultative approach with our partners not just helping them grow their revenue with our products, but their business overall. When I have monthly calls with my partners, we discuss all aspects of their business. Are they using a marketing automation tool? Do they have newsletter? How much of their revenue is dedicated to services? How can we increase that? If we are able to help a partners learn about new and innovative ways to grow their businesses in general, even if they are not pitching our product specifically, their success will equal our success.

What are your goals for your company's channel business over the next year?
My goals for our company are to continue to focus on the needs of our partners. We are rolling out a state of the art partner community that will provide all the tools and resources necessary for our partners to market to their customers. In addition, we are focusing on taking that consultative approach to partner management even further, we are helping our partners engage subject matter experts in all areas, from marketing, to sales to MSP mentorship, to help take their business to the next level.

What honors, awards or commendations have you won over the past year?
This year received the great honor of being promoted to Sr. Partner Marketing Manager at ESET allowing for greater engagement with my partners.

Outside of your family, please name a woman you admire and why:
I recently come to admire, Katherine Johnson and the other women of the NASA Space program launch. After watching the movie Hidden Figures I was astounded by their intelligence, and determination. These women were able to become instrumental to NASA in a completely male dominated field and a difficult time in US history. They contributed so much to science, history and even modern technology. They are tremendous role models for young women looking to get in to math, science or technology.

What advice would you give to young women who want to begin careers in technology?
1) Don't be intimidated. You use technology every day in every aspect personal life, so why should your career be any different. 2) Have a plan. Picture where you want to be in 1 year, 5 years and 10 years and follow the steps to get there. 3) Never stop learning. There is always going to be new skill set or an idea that can take you to the next level. So keep your mind open.

If you could be any movie character for one day in real life, who would you be and why?
As nerdy and embarrassing as this sounds, if I had to choose a movie character to be, I would choose, Hermione Granger from Harry Potter. She is apologetically intelligent, she is driven, and strives to do the right thing no-matter the consequences. Plus, being able to magically clean the house and make dinner at the end of the day wouldn't be too bad either.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
If offered an all-expense paid trip to anywhere I'd have to visit, Rome Italy. So much to see and do, from the Colosseum to, Sistine Chapel, to the gelato! I would love to emerge myself in the history and the culture. The things the romans were able to accomplish without modern technology is astounding. The Romans contribution to architecture is un-paralleled. In addition, there are so few places that hold so many of the greatest works of art in one place. And of course, Italian food is my favorite so that's always a plus!

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