CRN 2017 Women of the Channel Details

Simonetta Mercieca

Sales Director, Parallels

Location: Sliema SLM1670 Malta, SLIEMA SLM1670, Sliema


Number of years in current position: 4

Number of years involved with indirect sales: 10

Twitter Handle: @

Fun Facts:

Has a female boss
Is fluent in another language
Enjoys public speaking
Has an advanced degree
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Has completed a marathon
Always wanted to be an Olympian

Biography and Background:
Simonetta Mercieca has been director of EMEA sales at Parallels for the past four years. Before joining Parallels, Simonetta graduated from the Chartered Institute of Marketing and already had over a decade's experience in the channel by working her way up through GFI Software's sales department. In her current role, Simonetta supervises and directs the sales efforts for Parallels, especially with regard to Parallels Remote Application Server (RAS). Her efforts and leadership have led to RAS becoming one of the company's main solutions.

How have you personally helped advance your company's channel business over the past year?
Following our transition from 2X to Parallels in 2015, 2016 was the first year we could move our application and desktop virtualization solution, Parallels Remote Application Server (RAS), into the market with full force. To best do this, I spent the past year helping out as best I could with the channel, strategizing with my colleagues to find leads and then turning them into sales. After some research and client liaising, I found that the best way to further our growth was to increase the benefits to our partners. As a result, we started formulating a new partner program that made it more advantageous for people to join us. This was my main project for the year, and by its end, my colleagues and I launched a program that greatly increased the number of partners interested in Parallels RAS. We accomplished this by offering them higher margins, more direction, and more resources to communicate with their clients. Now, with this program in place, we have managed to drive Parallels RAS sales higher than ever. We have been especially effective in the EMEA region, which is where I focused our team's efforts.

What are your goals for your company's channel business over the next year?
After such a successful year, we cannot afford to take our foot off the pedal. It is important for us to keep on pushing forward, capitalizing on the goodwill we managed to create and making Parallels RAS as popular as it can be. To do this, we are looking at continuing to support our partners, increasing awareness of our solutions, marrying Parallels RAS to popular solutions as we did with Microsoft Azure, and dispersing more information to our channel to keep empowering them through their offerings for the private, hybrid, and public cloud.

What honors, awards or commendations have you won over the past year?
This year, I was commended by the management at Parallels for the results achieved in EMEA, not only from a revenue goal perspective, but also for the team I managed to build, as well as for the operational effectiveness and channel relations fostered. I'm quite proud of this commendation; as a team, this motivates us to continuously raise the bar, challenge the status quo, and drive excellence through everything we do.

Outside of your family, please name a woman you admire and why:
I really admire Angela Merkel. I've always respected her, but over the past few years, she has become a personal hero of mine for dealing with adversity after adversity, and still sticking to her morals of understanding and compassion to the unprivileged. I also admire how she commands great dignity and respect. The fact that she is the first female Chancellor in German history, and that she has succeeded repeatedly despite being a woman in a male-dominated field, is so very inspiring to me.

What advice would you give to young women who want to begin careers in technology?
Be prepared for the challenge, but don't be afraid. It is becoming easier for women to do more, even in this male-dominated industry. I firmly believe that we women offer unique qualities for building relationships, and in a business built on relationships, that gives us a tremendous advantage. So, take heart in the women who have succeeded before you, and be ready for a challenge, but also be very confident in yourselves and in the changing times.

If you could be any movie character for one day in real life, who would you be and why?
I'm a big fan of Erin Brockovich from the movie of the same name. I've always really admired her as a person and am very grateful to be living in a world she has changed. As a bit of an environmentalist myself, and someone who wants to enjoy nature in as clean a state as possible, I am so grateful for her work. As a woman, seeing her overcome adversity while maintaining her independence and mastering such a challenging job, I can't help but feel inspired by her. This drives me to do more.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Probably Hanoi in Vietnam. I'm an adventurous person, and going somewhere like that, a place that's both exotic and that fuses modern life with great, rich history, is an idea that I find very appealing. Also, who wouldn't want to ride down the Red River?

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