CRN 2017 Women of the Channel Details

Stephanie Novak

Director, Global Partner Programs PMO, Qlik

Location: Dallas, TX


Number of years in current position: 1

Number of years involved with indirect sales: 14

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Had a lemonade stand
Always wanted to be an Olympian

Biography and Background:
Stephanie is a Director, Global Partner Programs leading the Program Management Office for Qlik's Global Partner Organization. In this role, she owns all aspects of the Partner Program and drives initiatives to transforms how Qlik goes to market with Channel Partners. Stephanie joined Qlik in 2016 and has over 20 years of proven leadership experience in the areas of go-to-market, channel development, operations and sales. She is a veteran in the technology space with experience leading global teams. Previously, Stephanie was Director of Sales and Marketing Operations for Symantec / Veritas. She drove change management initiatives that delivered a successful separation of Veritas from Symantec. During her time with Veritas she was responsible for Global Channel Enablement for both internal channel teams and Partners defining and delivering performance based enablement strategies, the Partner Enablement framework, developing (and embedding Channels Partners within) the sales methodology & process and worked closely with marketing leadership to drive strategies to integrate enablement & demand generation. Before joining Symantec, she spent 15 years in sales, operations and channel leadership roles at McAfee/Intel Security. She is based in Dallas and lives with her husband and 2 sons in McKinney, Texas.

How have you personally helped advance your company's channel business over the past year?
With Qlik's aspirations for growth, the Global Partner Organization was tasked with rethinking how we engage and incent our partners. A year ago the Program team began a journey to review the various Partner Programs under the Qlik Partner Network and identify what needed to change to support the corporate objectives. When I joined Qlik, the Qlik Partner Program framework had been defined. My role was to finalize the program design and ensure execution. I put structure around the pay-for-performance incentives, designed program elements that were included in the new program such as Deal Protection and engagement elements such as Teaming Plans. This was more than changing commercials in an existing program it was a full design of the way we engage with and enable our Partners with a pay-for-performance model - a true evolution. In addition to standard launch activities (communications, documentation and change management), I looked across the program and helped the cross-functional teams to identify gaps in systems, process and policy to support the new program and broader Partner vision. Working with Legal, IT and Operations on key areas to prioritize and develop plan to support the transformation.

What are your goals for your company's channel business over the next year?
The Global Partner Organization will continue this journey to transform our channel business focusing on growth for our full channel ecosystem and Qlik. This focuses on 3 key areas: 1. Our partner business strategy, including the evolution of our pay-for-performance model, route-to-market customer segmentation alignment, and future growth capabilities investing in new routes to market. 2. Partner management and enablement addressing productivity and deal velocity 3. Performance measurement and governance

What honors, awards or commendations have you won over the past year?
CRN Women of The Channel 2012- Execution of a new approach to partner enablement designed to help partners grow with McAfee. This included launching the Partner Learning Center, enhancing our certification model through a continuing education approach and introduction of the ACE Program for Partner technical resources.

Outside of your family, please name a woman you admire and why:
I have been fortunate enough to work with several of the industry greats and admire so many women. That being said, Marie Curie who is outside of my industry is top of mind. What I admire most about her is that she was one of the greatest scientists of all time and owes that entirely to merit, she just played (what was at the time) the man's game and kicked ass.

What advice would you give to young women who want to begin careers in technology?
The industry is changing, and technology companies are changing. They are starting to see that in addition to function expertise women bring with them a broader set of attributes that strengthen the company. Learn about and how to leverage your strengthen and capabilities. Then market them and help your company succeed. Document your successes starting from the design stage through impact to the business. Trust me, you will want this in 10-20 years. And always put your family first They will be around a lot longer than the job.

If you could be any movie character for one day in real life, who would you be and why?
Hands down- Princess Leia- Star Wars. Leia is the Founder and General of the Resistance against the First Order and accomplishes work life balance! Leia commands a Rebel base and evades Vader as she falls in love with the smuggler and builds a family.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Aurora Borealis Arctic Circle to see the Northern Lights - I think it would be a breath taking experience.

Unedited Content Provided By Participants