CRN 2017 Women of the Channel Details

One of our "Up and Comers"

Geneva Lake

Vice President, Worldwide Alliances, Channels, MapR

Location: San Jose, CA


Number of years in current position: 1.2

Number of years involved with indirect sales: 4

Twitter Handle: @mapr

Fun Facts:

Is fluent in another language
Enjoys public speaking
Has an advanced degree
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Can ride a motorcycle
Had a lemonade stand
Always wanted to be an Olympian

Biography and Background:
As VP of Worldwide Alliances for MapR, Geneva is responsible for building a world-class channels and alliances network across the globe. Geneva brings to MapR over 15 years of experience in software industry sales, alliances, and marketing. She most recently served as Director of Commercial Alliances for Oracle, where she was responsible for leading Alliance Managers and their teams in the Analytics, Security, Big Data and Digital Experience solution areas. Earlier in her career at Oracle, Geneva served as Senior Manager, Alliances, where she managed Alliance Managers and had overall responsibility for co-selling revenue targets against direct opportunities, achieving a 25% year-over-year growth. Other roles at Oracle include Client Relationship Manager - Global Customer Programs, and Strategic Account Manager. She began her career as a Sales Manager for CTA, an information technology engineering firm. Geneva holds a BA degree in Business Communications and Japanese Studies from the University of California, San Diego.

How have you personally helped advance your company's channel business over the past year?
• Launched new MapR Converge Partners global program to provide partners the technical and got-to-market resources necessary to jointly deliver outstanding customer experiences and address the growing demand for the MapR Platform. The Converge Partners program focuses on nurturing alliances worldwide with select consultancies, platform and software providers, resellers, and distributors. The new Converge Partners program is comprised of three tiers: Affiliate, Preferred, and Elite. Benefits of this program include world-class enablement and strategic support with marketing and sales alignment for maximum joint ROI. • Grew partner channel by 60%, mostly in our Systems Integrator business. • Traveled globally to educate, recruit and train MapR partners. Activity included the first MapR U.S. Partner Summit, APAC and EMEA Partner Summits, and enablement boot camps.

What are your goals for your company's channel business over the next year?
• VAR/VAD push - mostly in international geographic regions in which MapR is expanding • Expand enterprise partner type/more qualified verticals solutions that enhance the MapR platform • OEM - huge opportunity to expand into new markets for MapR • Enablement! We are actively recruiting partners that see opportunity to grow their business with MapR. We are focused on enabling our partners to be well versed on the MapR message, have the ability to recognize MapR opportunities, and jointly sell and run MapR projects!

What honors, awards or commendations have you won over the past year?
• CRN's 2016 List of 100 People You Should Know - Geneva Lake was named to CRN's annual list celebrating under-the-radar channel management team members from the industry's top vendors and distributors. Those selected worked tirelessly to create, promote and manage programs and policies that support and advance the IT channel. • ISV Partner of the Year awarded to MapR from Cisco for Asia Pacific and Japan region.

Outside of your family, please name a woman you admire and why:
Because she exemplifies my motto that there are few hurdles that you cannot overcome, I admire Dr. Temple Grandin. While she is best known for being a prolific inventor of animal-handling inventions, what is not always realized about her is that while she invented, earned a Ph. D in animal science and became a teacher and much sought speaker - she was living with autism. It's thought that the stigmas associated with her autism may have contributed to her belief that animals shouldn't be mistreated, and consequently led to her usage of behavioral principals to control animals, rather than force.

What advice would you give to young women who want to begin careers in technology?
My advice: • Education. Today-Tomorrow-Forever. • Choose your employers carefully - seek work in a technology area that excites you, an area in which you have a passion to learn, grow and contribute. (And, if isn't what you wanted/expected, move on!) • When/if you run into gender bias, don't let it get you down. Let your work speak for itself then call HR. ;) • Appreciate that life is about balance. A successful career is important, as are other aspects of life. Seek balance between work and personal. Your family and friends, and even your boss, will thank you.

If you could be any movie character for one day in real life, who would you be and why?
I would be Ferris Bueller from "Ferris Bueller's Day Off." While anyone who has seen the film knows that Ferris' day off is a wacky, fun-filled adventure that a few would find low-brow, what really resonated for me was the message: take charge of your own life. While it is the read-between-the-lines-message of the entire film, its stated clearly towards the end when Ferris' friend Cameron has an epiphany, "I am not going to sit on my ass as the events that affect me unfold to determine the course of my life. I'm going to take a stand."

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Geneva, Switzerland - besides the city's lovely name, and the opportunity to visit Lake Geneva ;-), it is a majestic destination surrounded by the Alps and Jura mountains, with views of Mont Blanc. It also offers amazing culture and history, including the Patek Phillippe Museum (although I would never spend that much on a watch!), and Museum of Art and History, as well as the Cathedrale de St-Pierre, Jardin Botanique, Parc Des Bastions, and Grand Theatre de Geneve. While there, I would also love to ski, as well as humor my adventurous palette and my weakness for French food.

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