CRN 2017 Women of the Channel Details

Rebecca Adolf

Marketing Director, Impact Networking, LLC

Location: Lake Forest, IL


Number of years in current position: 2

Number of years involved with indirect sales: 13

Twitter Handle: @rebecca_adolf

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Had a lemonade stand
Has a blog

Biography and Background:
Creative Talent with an Analytical Mind - I started as a Graphic Designer and soon learned in my professional career that I also have a passion for digital marketing strategy. I earned my Bachelors of Fine Arts with a Major in Graphic Design from the recently #1 rated Maryland Institute, College of Art in Baltimore, MD ( and graduated with honors, Cum Laude. With over 13 years of professional experience and the majority of my career in the technology industry, I now oversee the Internal Marketing team and Production Center at Impact Networking. Served for 4 years as a President of a women's networking association and on the board for an additional 2 years. Volunteered as a speaker at multiple networking groups on marketing, oversaw two student projects, judged a high school website competition and spearheaded a career day at Impact for 8th graders from an unprivileged neighborhood in Chicago. I maintained a professional blog for over 10 years featuring articles geared toward the newly graduated with tips and guidance on the business aspect of the design and marketing field, which was recommended by the email newsletter as a suggested creative source for art and design.

How have you personally helped advance your company's channel business over the past year?
Redesigned and transitioned 95% of our print marketing pieces to in-house printing at our newly acquired production center. Each piece has personalized contact information of the sales rep printed directly on the marketing piece, and is a "living" document kept up-to-date with the most accurate and current information. This reduces the disposal of outdated materials, decreasing turnaround time on production from 3-4 weeks to 1-2 weeks and creating an overall savings of 70% in 2016 on printing costs. Worked as part of a team to evaluate and implement an enterprise level automated marketing platform, Marketo. We have launched the solution in-house and transitioned event marketing into the new solution. We are implementing an automated email campaign for upcoming events that has shown increased results in event registrations. Currently in the process of obtaining certification to become a certified partner and reseller of the solution to customers. Planned, executed and (with assistance from a production company) produced a series of nine video segments on Impact services, history, growth, workplace culture and more. Published on our website, distributed through social media and email blasts. Created and maintain an Employee "Innovation Program" to increase employee suggestions on business growth, efficiency and more.

What are your goals for your company's channel business over the next year?
Getting certified to be a partner and reseller of an enterprise level automated marketing platform, Marketo, in order to sell and provide technical services to current and new customers. Developing and implementing unique ways to advertise our Managed IT services through a fully comprehensive print and digital marketing campaign, which will include branded phone charging stations at a local sports arena. Launching a digital storefront to streamline internal printing requests and personalize print jobs into a queue for quicker production times. Including a brand store for employees to purchase items.

What honors, awards or commendations have you won over the past year?
2016 GD USA In-house Design Award for the design and implementation of the "Champions Wanted" Recruitment Campaign, a print and digital marketing campaign for recruitment purposes.

Outside of your family, please name a woman you admire and why:
The first female prime minister of Australia, Julia Gillard. She worked harder than any male counterpart who previously held the position to prove herself and was openly attacked because of her gender. She did not back down and even called out one of her aggressors in parliament with a very inspiring speech. I learned from her that to truly be a pioneer, you will have the hardest job; you may even fail, but you have paved the way for other women to then take the next step. She and other women like her have earned my deepest respect.

What advice would you give to young women who want to begin careers in technology?
The technology industry has been primarily male, but only because it has not been seen as alluring as fashion or other traditional roles. I find technology interesting, as it paves the way for the future. It's a huge growth opportunity for career-oriented women, and companies are actively seeking to hire more women because we bring different perspectives, traits and abilities. It is a definitely a great career choice. My advice to young women; if it scares you, it is worth doing. I love the quote, "Some women fear the fire. Some women simply become it." -- R.H. Sin

If you could be any movie character for one day in real life, who would you be and why?
I have been told I am the real-life version (looks, personality and drive) of Anne Hathaway's Jules Ostin from The Intern, but any movie character? I would be Jean Grey from X-men; she has untold powers and a kind heart. It would be too good to pass up the telepathic abilities for a day.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
A tour of New Delhi, India (and I did not see the movie, "Eat, Pray, Love"). I have always viewed the culture as vibrant and rich in history. I love to explore and learn about countries that are vastly different from my own. It provides me with a deeper understanding and larger world view.

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