Biography and Background:
As the Vice President of Marketing for DataEndure, Angela has created a recognizable brand, revolutionized demand generation in the industry and implemented a comprehensive marketing strategy. These strategies have resulted in year over year sales and pipeline growth from 20-55% for over 10 years running. Angela's professional experience includes leading a marketing team, channel marketing, managing demand generation, public relations, advertising, inbound and outbound marketing and supervising business development and inside sales teams. Under her direction, Angela's has developed mature all-encompassing marketing departments, including public relations, SEO/SEM, HTML campaigns, CRM database management, executive door opener campaigns, contract renewals/upsell campaigns and a lead management system. Angela has received several prestigious awards for marketing achievements and has spoken at several conferences on best practices.
How have you personally helped advance your company's channel business over the past year?
Angela developed a demand generation strategy that drives Executive Level decision makers to DataEndure events and gets them in front of her sales team at a rate the company has never seen. She also launched a new company name, website and branding campaign for the company. She built a content strategy to drive inbound leads to the DataEndure website. This includes several DataEndure branded assessments; Dark Data, Data Healthcheck, Cloud Health and Security assessments, to name a few.
What are your goals for your company's channel business over the next year?
Angela wants to grow DataEndure's channel business and make the company a more well-known brand. She also wants to expand the narrative to include the amazing corporate culture and its promotion of women and technology.
What honors, awards or commendations have you won over the past year?
Silicon Valley Local highlighted DataEndure as a Featured Company to Work For, noting their philanthropic efforts, positive company culture, and great leadership. Angela was also asked to become a panel member of the Pure Storage Partner Marketing Advisory Board. She has been a guest speaker at Women Executive panels for Pure Storage and Veritas, and has also spoken to global marketing teams at several vendor Sales Kick Off conferences.
Outside of your family, please name a woman you admire and why:
Michelle Obama is a woman Angela admires greatly. She has the strength and intelligence to be a leader and the kindness and compassion of a woman who wants to promote child health. She's also an incredibly supportive wife and partner to the most visible man in the world. Her greatest accomplishment is to do all of this and raise two confident and driven daughters.
What advice would you give to young women who want to begin careers in technology?
The best advice to give young women starting their careers in technology is from one of Angela's favorite television shows, Friday Night Lights: Clear eyes, full hearts, can't lose. Angela interprets this as: don't let emotions guide your judgement and always act with compassion and kindness. She believes if you do those two things, you will always be a winner and can hold your head up high.
If you could be any movie character for one day in real life, who would you be and why?
John McClane from the Die Hard movies. Angela always wanted to be a police officer - her entire family are all cops including her dad, who she admires more than anyone else in the world. John is such a great character because he's so flawed and unorthodox, but everything he does comes from a place of goodness. Angela thinks it would be fun to thrust herself into a situation knowing that in the case of saving lives, the ends justify the means, so she could do whatever she wanted to save those people.
If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Angela would love to travel throughout Italy to meet her relatives in Parma, Milan and Florence. She would research her family's ancestry in advance and visit the towns in which her ancestors lived.
Unedited Content Provided By Participants