CRN 2017 Women of the Channel Details

One of our "Up and Comers"

Cassie Wallgren

Sr. Manager, WW Channel Programs, Pulse Secure

Location: San Jose, CA


Number of years in current position: 2.5

Number of years involved with indirect sales: 7

Twitter Handle: @n/w

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Has completed a marathon
Had a lemonade stand

Biography and Background:
Cassie Wallgren holds the position of Sr. Manger, WW Channel Program Manager at Pulse Secure. She joined the company in October 2014, at it's inception. Mrs. Wallgren has an experienced background focused on partnering with leaders and teams to facilitate organizational alignment, employee engagement, navigating change and achieving business results. At Pulse Secure she focuses on the deployment of channel initiatives as well as contributing to the development of partner-lead business. Through her tenure at Pulse Secure she has successfully launched the global partner program, helped recruit and onboard 2,500+ partners and supported their 100% channel-lead business. Prior to joining Pulse Secure, Mrs. Wallgren was a consultant at Blue Beyond Consulting where she focused on managing strategic planning and implementation of employee campaigns and executive communications within the IT industry. Cassie has a strong belief in the power of effective communication, and the use of strategic and systematic thinking. She is able to clearly foresee opportunities and also challenges, deploying scalable solutions to address them. She thrives in equipping teams with the tools they need to turn their vision into tangible results that have material impact. Mrs. Wallgren holds a Bachelor of Arts in Public Communications from Sacramento State University.

How have you personally helped advance your company's channel business over the past year?
I helped to visualize, create and launch the global partner program for Pulse Secure. Since its inception over 2,500 partners have joined and actively engaged with Pulse Secure. Through the in-depth training, enablement, and launch of the partner portal, we have seen an increase in deal registrations and partner-driven funnel. Our company is 100% channel-focused, and the execution from our partners drives our success. I ensure that all partners have the content, resources and needs met to perform. I've also seen to the roll-out of our new product release to our partner base through in-person training events, webinars and content collateral and creation. The support provided above has really helped to drive the overall health and business with our Channel Partners. We are currently seeing 27% YoY growth on the number of deals closed by partners, with a 55% YoY growth on the value of those deals, and lastly a 22% increase in the average size of the deals.

What are your goals for your company's channel business over the next year?
Our goal for this year is to continue enabling our partners to have their most profitable year, yet. We are focused on building out self-service training, on-demand campaigns and hands-on support to our partners. As we look towards the future, we want our partners to feel supported by Pulse Secure at all levels of their organization. Lastly, we have a critical focus on building funnel with partners in our customer base. We have a phenomenal install base and want to support our partners with working directly with their customers to provide them with the latest technologies and services we offer.

What honors, awards or commendations have you won over the past year?

Outside of your family, please name a woman you admire and why:
My former leader, Cheryl Fields Tyler, CEO and founder of Blue Beyond Consulting is someone I truly admire. She believes in working with true authenticity, empathy and kindness and was always someone who lived those values, daily. As a leader she was always encouraging and inspiring her team to do their best and be their true selves, not just at work, but in life. Having worked with and for her, I was inspired to take those beliefs and try to apply them to my daily work. Living an authentic life, full of kindness and with empathy.

What advice would you give to young women who want to begin careers in technology?
The world of technology for young women can be very intimidataing. Find a mentor and connect with other women in your organization that you can turn to for advice and guidance. Don't let the stigma of technology being predominantly a male-lead field deter you from making your place in it! Join organizations outside of work. They are great places to network, discuss challenges you are facing and get advice on how others have overcome obstacles. Lastly, pay it forward. As you receive guidance and support through your career, find a young lady to mentor and share those same teachings.

If you could be any movie character for one day in real life, who would you be and why?
Belle, from Disney's Beauty and the Beast. I have such a love for books, and 'always with her nose in a book' would not be a bad way to spend my time! Not only is she strong willed, she's a heroine in a different way than most women are portrayed. She put her family above herself, and was not swayed by the customary norms of her society. I appreciate the strength she portrayed and her ability to stay true to herself, regardless of the circumstance. The fact that she has a great singing voice is just a plus!

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Chiang Mai, Thailand would be the top of my list. My husband and I enjoy backpacking and exploring nature, and I've always wanted to explore the lush landscape of northern Thailand. Chiang Mai itself is a large and culturally important city where historical and modern Thai architecture and traditions coexist. I'd love to walk around the historic center with views of old city walls and dozens of Buddhist temples. However, I'd love to visit Wat Phrathat Doi Suthep temple, which is outside of Chiang Mai on a mountainside overlooking the city.

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