On The Importance Of Relationships In A Global Role

Fortinet does about 35 percent of its business in Europe and 20 percent in the Asia-Pacific region. Every country is unique, but it's important to have a consistent message. That's where the help of partners can come in, said Jenn McDonald, senior director of cloud and service provider field marketing for Fortinet.

"People buy from people," McDonald said. "Knowing that audience is important, and you can go in with a consistent message, but not your own agenda."