The world is shrinking. Sales and marketing isn't a one-size-fits-all endeavor, and the channel programs and sales strategies that work in one region might not resonate in another area of the world. Companies with a global presence, both tech vendors and solution providers alike, must be prepared to support not only all their end users, but also make sure their company's messaging and programs works across all geographies.
A panel of four IT executives took the stage at The Channel Company's Women Of The Channel 2018 event in New York City on Monday to share how their companies are handling globalization, from the creation of unique marketing campaigns to the importance of relationships.
Here's what the tech executives had to say.