How Good Morning America's Lara Spencer Became 'The Martha Stewart of Junk' And The Ultimate Cliff Diver

Good Morning America co-host Lara Spencer took center stage at WOTC East and discussed her ups and downs in the TV news business and how she used her passion for flea markets to become the "Martha Stewart of Junk."

You did a few years on the Insider, but ultimately wanted to get more into producing and having a little more control of your life and made a move back to New York. Tell us a little more about that change and what is now becoming DuffKat.

Yes. When I was in LA doing the Insider, I was starting to realize what I was told was the show was becoming not the show. It became more tabloid. I was not comfortable with that. It was becoming a paycheck, which stinks. So fulfill my soul, I continued head first in growing my [lifestyle] brand. I sold the book, I worked very hard on that. When I was working on the book you need to buy a lot of stuff. When you're writing a book about creating rescued, recycled, reinvented pieces, I was becoming a hoarder, I'm just gonna' say it. So I got a booth at an antiques mall and began selling it. I became my own Flea Market Flip. I was like, wait, this is so fun. I kept a blog. I paid $20 for a pair of lamps. I changed the shades and rewired them. I changed out the bases and made them Lucite and sold them for $300. This is really fun. Hence, the idea for Flea Market Flip. I would have never been able to get the meetings I got with production companies if it wasn't for [authoring this book]. And to say that you should all go out and write a book, but I would just say use your voice. Social media is a beautiful thing. Get on your account. Start a blog. Use your voice so that you can hone your message and talk about your personal passion. You just never know.

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