It's A Snap

The idea of Snapchat may be daunting to the over-30 crowd - and while it was designed to be more intuitive for millennials (and often leaves Gen Xers and Baby Boomers feeling a bit out of step), that doesn't mean there isn't a lot to learn, appreciate and even like about the social media platform that's getting all the attention lately.

Snapchat, the startup that revolutionized communication through temporary pictures and chats that disappear 10 seconds after being viewed, is at the forefront of the changes you're seeing in other platforms, and changing the marketing landscape, too. Here's what you need to know.