Skip to main content

  • 2019 Awards
  • Leadership Summit
  • Work
  • Life
  • Voices
  • Videos
  • Books
  • 2019 Awards
  • From the Events
  • Showcase
  • Jobs
    • Login | Register
  • Work
  • Life
  • Voices
  • Videos
  • Books
  • Jobs
  • My Network
  • From the Events
  • Showcase
Non-fiction

The Brand Gap

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary

deloyk's picture
By: deloyk
11/12/2019 - 10:54am



Read more

Leave a comment


CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

WORK

Leadership
Management
Mentoring
Sales & Marketing
Career
Motivation
Profiles

LIFE

Balance
Health
Inspiration
Family
Philanthropy
Personal Finance

We're Social

 Follow us on Facebook
 Follow us on Twitter

 

Email Signup

Stay updated on the community, events and special offers.

Privacy Policy
About Us
Contact Us
  • Newsletters |
  • Subscribe to CRN Magazine |
  • Inside the Latest Issue |
  • Contact |
  • Media Kit |
  • Site Map
  • Terms of Service |
  • Privacy Statement |
  • Reprints & Licensing |
  • Copyright © 2018 The Channel Company, All rights reserved