THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary

#1 NEW YORK TIMES BESTSELLERDo you ever suspect that everyone else has life figured out and you don’t have a clue?...

"A testament to the power of vulnerability. Glennon shows us the clearest meaning of 'To thine ownself be true.' It's as if she reached into her heart, captured the raw emotions there, and translated them into words that anyone who's ever known pain or shame ― in other words, every human on the planet ― can relate to. She's bravely put everything on the table for the whole world to see."
― Oprah Winfrey (Oprah's Book Club 2016 selection)

If you are looking for some inspiration and not a heavy read - "The Power of Moments" is a great choice. Creating moments and appreciating moments in our life and career is really important and is what makes the journey worthwhile. It gave me some great ideas about how to be more purposeful in my work and personal life. Hope you will check it out!

This book was written to assist people in applying practical steps for walking in love to rid themselves of toxic build up in their lives.

In Our Turn, Kirstine Stewart, Twitter's VP of North American media partnerships – and recently named as one of Canadian Business's Power 50 o

Ballroom dancing is everywhere, exuding passion and glamour. What if you could bring the same intensity, focus and fun to your business and your life? The Dance of the Business Mind: Strategies to Thrive Anywhere, From the Ballroom to the Boardroom guides you through 6 steps to stimulate creativity, enhance awareness, and lead to peak performance. Using dance as a metaphor, topics such as "Mindset," "Choreography," "Practice and Rehearsal" and "Performance" introduce ways to approach and execute any initiative with passion and skill. This book shows how to train your mind to "dance" and keep it dancing, anywhere from the ballroom to the boardroom.

In my book I explore the trials, tribulations,and rewards of obeying the voice of God and walking in step with the Spirit. With transparency and candor, I share my calling to ministry and the obstacles and struggles that I overcame in reaching my destiny. My book 3 steps in overcoming trials and tribulations is for everyone. Anyone who wants to be successful in life and begins to pursue their dreams and callings will encounter challenges. But we have the tools to overcome.

Protestant kids from rural Kansas, discovered a Polish Catholic woman who saved Jewish children.

From the founder and superstar CEO of—the go-to financial site for women with more than one million subscribers—comes a fresh b