XChange 2020: 3 Tips To Winning More Business

Mary Stanhope, founder of Boston-based firm iMarket2, offers a three-step framework to telling better stories that score the right business. 

Storytelling isn't about making up a message, but clarifying what makes your company stand out and how you can help customers, said Mary Stanhope, founder and principal consultant of iMarket2, a Boston-based firm that helps businesses better tell their stories to win more business.  

Stanhope founded her firm two years ago to help MSPs better target the right audience and in turn, solve problems for end users.

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