"If you think about all of the technologies we represent ... it's about people connecting with people, and it's about systems connecting with systems," said Jennifer Anaya, VP of marketing, North America, at Ingram Micro.

During the 2017 Women of the Channel West Conference, she addressed the crowd with insight into the current "connection economy" and how it changes relationships between people and companies.

"What's different about this new economy is that it's not really only about a business outcome, but the currency is about customer experience," said Anaya.

Read more