'Without goals, you won't know what you'll represent. And if you don't actively take charge of your brand, someone will do that for you,' Annie Scranton, founder and president of Pace Public Relations, tells Women of the Channel East attendees.
Perfecting Your Pitch
Your personal brand is your calling card and the very thing that will set you apart. Without a strong personal brand, you run the risk of being overlooked, according to Annie Scranton, founder and president of Pace Public Relations.
At the Women Of The Channel East conference, being hosted by The Channel Company this week in New York City, Scranton shared how a strong personal brand should be lived every day, and how it can be leveraged to stand out from the competition.
Here are five reasons why personal branding matters and what you can do to make sure yours is on point.
Why Do You Need A Personal Brand?
Employees, especially women, must work to stand out in their careers because woman are still 15 percent less likely to get promoted when compared with their male counterparts. Every open job with a salary of over $150,000 a year receives over 250 resumes, Scranton said.
"How many others are similar to you in your position?" she asked the Women of the Channel East audience. Yet at the same time, people can hurt their chances with one "rogue" tweet or photo that damages or even ends their career. "......