VMware Names Microsoft Veteran As New Channel Chief

Jenni Flinders last led Daarlandt Partners, a consultancy advising tech companies on channel strategy.

VMware has filled its long-vacant channel chief position, bringing into the company a veteran of Microsoft's channel organization who last led a consultancy advising vendors on partner strategy, the virtualization leader announced Wednesday.

Jenni Flinders, who spent 15 years at Microsoft, stepped into a job Monday that was vacated last August by Brandon Sweeney when he was promoted to VMware's global sales leader.

As vice president for worldwide channels, she'll be responsible for developing and executing strategy and programs for solution providers, distributors, OEMs and telecommunications partners, reporting directly to Sweeney.

[Related: VMware CEO Pat Gelsinger Talks About VMware's Second Act: The Multi-Cloud Era]

Sweeney will be hard to replace in some ways, said Dan Molina, chief technology officer at Nth Generation Computing, a San Diego-based solution provider and premier-level VMware channel partner now investing heavily in VMware's software-defined data center strategy.

"Brandon did amazing work for the channel," Molina told CRN. "He is a very dedicated, passionate guy."

Molina said VMware has a lot of opportunities to......


Read more

Similar Topics