Splunk Takes Next Step In Channel Push With New Partner Portal Launch

Channel exec sees new portal as key to Splunk's efforts to boost partner recruitment, ensure partner loyalty and help solution providers drive sales.

Splunk has gone live with a new partner portal with greatly expanded capabilities, the latest step by the machine data software developer to expand its channel presence by boosting loyalty among its 750-plus current partners and recruiting new solution providers.

The new portal comes on the heels of a broader overhaul of Splunk's Partner Plus program earlier this year and plans to recruit more partners through this year and into 2018, particularly managed service providers, professional service companies, and technology alliance partners who develop add-on products for Splunk's software.

"We are accelerating a lot of our initiatives around our partners," said Brooke Cunningham, area vice president of global partner programs and operations, in an interview at a Splunk event in New York City last week. "Partners are really an integral part of everything we are doing...because we see them as a huge component of our growth strategy for the future."

[Related: Splunk Streamlines Reseller Partner Program, Launches Tracks For MSPs And Professional Service Providers]

Splunk, founded in 2003 and based in San Francisco, develops software for collecting and......


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