Brooke Cunningham is Splunk’s AVP of Global Partner Programs, and she’s also an innovator. During a keynote address at the 2017 Women of the Channel West Conference, she highlighted the importance of seeing opportunities and speaking on behalf of the partner.

"No one ever gave me the job to go do partner loyalty; I just saw the opportunity in multiple companies. Then, I created a discipline around it," she said.

But, why is partner loyalty so important? It's simple. According to Cunningham, it's about getting ahead of the curve in the evolving technology industry, and really helping partners address change.

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