Salesforce's Tiffani Bova: Customer Experience Beats Price, Product Every Time

Salesforce's Tiffani Bova said that solution providers who use technology to prioritize customer experience will be the most successful at helping their clients grow. Here are five takeaways from her keynote.

Customer Experience: The New Battleground

Whether they're making it easier to make purchases at retail shops or helping customers book hotels and airlines effortlessly, partners who keep customer experience top of mind will win the day.

In front of an audience of solution providers this week at Channel Partners Evolution in Austin, Texas, Tiffani Bova, global customer growth and innovation evangelist for Salesforce, discussed how companies could create new business practices that use technology to strengthen customer relationships and accelerate growth. Bova shared her ideas on what customers are looking for from their trusted advisors, and how these partners can use technology to prioritize the customer experience, which will ultimately make them more successful with their end customers. 

Here were five takeaways from Bova's keynote.

Experience Vs. Price

Bova gave an example of conference attendees opting to stop for a Starbucks coffee, rather than drinking the free coffee that's provided at conferences. She also offered Uber as an example, asking how many times people wait for Uber ride while watching taxis drive by. These......


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