A New Leader At Ruckus

Ruckus'' new channel leader Raelyn Kritzer is preparing partners to hit the ground running once Arris acquires the networking vendor next month. Kritzer was critical in launching Ruckus' revamped Partner Program unveiled on Wednesday along with new specializations and heavy investments to support the channel.

"We've increased the amount of sales folks who are supporting our partners by three-times over the last year. So we have a really strong sales organization ready to support our partners and provide them with the leads to make them more successful … as we transition [into Arris]," said Kritzer, currently senior director of worldwide partner programs and enablement for Brocade Communications, in an interview with CRN.

Kritzer takes a deep dive with CRN into the new program, Arris and her channel vision.

What is your vision for Ruckus channel partners?

My strategy is to have a strong year and keep my partners engaged. We are 100 percent focused on our channel. We've got a pulse on what they're going through right now and we're just trying to minimize the disruption with their business. So my hope and......


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