You can't lure next-generation female leaders into IT by talking tech. Verizon Vice President Janet Schijns explained why at this week's Women of the Channel event.
IT organizations looking to on-board a new generation of female executives need to change their approach if they want to succeed, according to Janet Schijns, vice president, Medium Business and Channels, at Verizon.
"If you are going to keep trying to get women into technology the way we have tried over the past 20 years, you will surely fail," said Schijns, speaking at The Women of the Channel Winter Workshop, an event hosted in New York this week by CRN publisher The Channel Company.
Schijns, who CRN recognized this year as one of the 100 Most Powerful Women in theChannel, urged employers to tweak their recruiting approaches when targeting younger, and particularly female, generations. To start, Schijns said, don't sell potential female employees on a job in technology; sell them on a job in which technology can make the world a better place......