Q&A: IBM Channel Marketing Exec On Driving Business To Big Blue's Partners

Jacqueline Woods, IBM's new channel marketing wizard, is ready to help partners take their practices to the next level.

Big Blue's New Partner Marketing Guru

Jacqueline Woods has spent the past four months immersing herself in the intricacies of the channel. As the new chief marketing officer for IBM Global Business Partners, she's ready to formulate strategies and make channel program upgrades that will drive more business to IBM's partners.

Woods is a seasoned technology executive who held executive marketing positions at Oracle and then GE before coming to IBM in 2010.

Woods started with Big Blue working in the systems division, gaining exposure to a hardware business after a career spent grappling with complex software pricing and licensing matters. She then spent two years as CMO for IBM Global Financing, helping customers actually purchase their IBM products.

Woods reports to recently appointed channel chief John Teltsch, who took over that position after Marc Dupaquier left IBM in June.

She told CRN that her years leading marketing efforts for tech companies have helped her develop not only an understanding of technology, but more importantly, how technology penetrates an organization.

IBM modified its partner program recently.......


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