HP CMO Antonio Lucio On Building The Business Case For Diversity

Lucio sat down with CRN to discuss how HP has increased its own diversity and is advocating that other tech companies do the same.

HP Chief Marketing Officer Antonio Lucio wants to see the tech industry get more aggressive about pursuing diversity and inclusivity goals—and the company is working to lead by example.

"We're going to build a meaningful business case to prove once and for all that increasing representation will indeed translate into meaningful business gains," Lucio told CRN during a recent interview in New York.

[Related: HP CMO Lucio On Reinventing HP's Brand]

HP Inc. has the "most diverse board in tech," as more than 40 percent of its board members are women or people of color, Lucio said.

Additionally, 60 percent of the people in HP's marketing organization are women, as are 52 percent of the managers and 50 percent of the top 10 global marketing leadership roles, Lucio said. Thirty percent of those top marketing leaders are people of color, he said.

Meanwhile, a year ago, HP issued a challenge to its advertising agencies around diversity goals. The challenge was to increase the percentage of women working on HP's account, increase the percentage of women in senior leadership roles, and increase the percentage of people of color working on its account......


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