Dell EMC's Cook On How To Balance Running The Business While Transforming At The Same Time

Cheryl Cook details how IT executives can open their minds to new roles, opportunities and even adversity while staying authentic and keeping the lights on.

IT professionals are finding themselves in a time of unprecedented change, both within their companies as well as at home. Moving forward requires a delicate balancing act between running business day-to-day and staying authentic, while also transforming the company and, maybe, the way they lead.  

"I have to be myself because I can't be anyone else. I wouldn’t be good at it," Cheryl Cook, senior vice president of global channel marketing for Dell EMC, told the audience at The Channel Company's 2018 Women Of The Channel Leadership Summit West.

Cook's keynote Wednesday -- titled "The Art Of The 'And'" -- highlighted how IT executives can adjust to change while opening their minds to new roles, opportunities and even adversity.

[Related: Dell EMC's Cheryl Cook On The Combined Partner Marketing Perspective]

Cook has enjoyed a successful career in the IT space, starting as a system engineer, moving into sales, and now, marketing. She's spent seven years at Dell EMC, and prior to that, Cook worked for Sun Microsystems for 12 years.

While always a self-proclaimed, confident, "glass-half-full person," arriving at "authentic" took some self-......


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