Cook: Dell Aggressively Pushing Channel Sales

Dell Channel Chief Cheryl Cook is taking an aggressive, disruptive approach to the market with the Round Rock, Texas, company in the process of finalizing its blockbuster $59.5 billion acquisition of EMC.

Cook, vice president of Global Channels and Alliances for Dell, spoke about doubling the new business incentive program for storage, networking and converged infrastructure and a new Premier Plus partner level. Dell moved 50 elite partners into the new Premier Plus level and then upped the Premier Plus ranks by 60 percent, adding 30 more partners to the top tier.

Cook also spoke about a new cash-flow windfall for partners, with Dell injecting a whopping $5 billion in new financing into the channel in the past 18 months.

Finally, Dell is aggressively pushing partner sales growth......


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