Cisco Partner Summit: Channel Chief Bahr Talks Software Focus, Google, And 'The Next Chapter' Of Cisco's Partner Program

'Digital transformation continues to be the biggest opportunity in our industry. At the same time, it is creating some challenges, but it's creating market opportunities for partners and customers alike,' Bahr tells CRN.

What To Expect At Cisco Partner Summit 2017

Thousands of partners will be flocking to Dallas this week for Cisco Partner Summit 2017 to hear firsthand about the networking giant's vision and strategic plan following a busy week of acquisitions as well as a blockbuster partnership with Google Cloud.

Ahead of Partner Summit this week, Wendy Bahr, senior vice president of Cisco's Global Partner Organization, spoke to CRN about what partners should expect to hear as well as some surprises in store for its channel community including a special guest who will be on stage with Cisco CEO Chuck Robbins.

Cisco Partner Summit is taking place at the Kay Bailey Hutchinson Conversion Center in Dallas from Oct. 31 to Nov. 2. CRN will be providing full coverage during the event.

What's something brand new at Partner Summit 2017 that partners should know?

For the first time ever at Partner Summit, we have an Impact Session dedicated to network programmability. We see that as a huge opportunity for our partners to write applications and programs to the Network Intuitive [strategy[. We also have a really compelling Impact Session on security and......


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